Cathay Pacific flies high with second phase of brand campaign

Cathay Pacific has launched the second phase of its campaign on the SPH MBO platforms at Chevron House and Marina Bay Link Mall. The campaign is called ‘Life Well Travelled’. This is part of the ‘Life Well Travelled’ campaign which was launched early this year.

According to the company, with much emphasis from other airline competitors on either their low pricing or high-end frills aspects, Cathay Pacific needed to position its brand in a unique space, in terms of personalised service and enabling its customers to travel well as part of living well. Hence the second phase of this campaign aims at reaching out to the frequent business travelers and leisure travelers who will travel with their family and kids.

By flying with Cathay Pacific for business or leisure, it inspires and enables people to travel well as part of living well.

Jimmy Lee, marketing and sales manager of Cathay Pacific said:  “We wanted to influence our target audience with large striking images and inspiring taglines of how the Cathay Pacific service ethos of  ‘Life Well Travelled’ is applicable in any aspect of their travel, whether it is during work or leisure.”

He added the coverage at Chevron House Digital LED screen facing Raffles Green and Marina Bay Link Mall basement locations were ideal as they not only capture the attention of the PMETs when they are on the go, as it is strategically near to the train station, it also captures the audience when they are taking a break at any nearby shops, café and snack joints.

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