Cathay Pacific has been rapidly expanding its network lately. To further promote the destinations and services, the flag carrier of Hong Kong has appointed ANYDOKO to handle all video content of destinations, as well as the airline’s global influencer strategy.
Spearheaded by creative director Vikash Autar and content strategist Dean Vowles, former associate social director at McCann Worldgroup Hong Kong, ANYDOKO's Hong Kong team has recently launched a campaign featuring Hong Kong YouTuber J Lou in a series of travel videos to promote Beijing and Shanghai to Cathay Pacific’s Australian travellers.
"Promoting our home of Hong Kong and both our new and existing routes is such a significant part of what we strive to do on our social channels. It makes sense to work directly with people who have a proven record of creating great travel content that people not only watch and share, but actually use as a reference when travelling." commented Anthony Wu, social media manager of Cathay Pacific.
"With video being integral to successful content these days, it makes sense to work directly with people who have a proven record of creating great travel content that people not only watch and share, but actually use as a reference when travelling.”
ANYDOKO is operated by Australian/Dutch creative production company Radical Orange which expanded to Hong Kong earlier in 2018. Partnerships to date include Hong Kong Tourism Board, Contiki, Visit Britain, Akita Government and Aircalin.
"We’ve always believed that if you make great content, people will come. We are excited to apply this philosophy by creating high-end travel content for Cathay Pacific, to take their destination videos to the next level," concluded Autar.