Cathay has introduced a new awareness campaign, “Go miles further”, aiming to help members learn how they can use Asia Miles to reach new heights.
Given that Cathay members already know that miles can reward them with flights to their favourite destinations. This multimodal campaign will show them everything else miles have to offer – from unique one-time-only events to the hottest concert tickets in town.
Cathay is naturally eager to differentiate Asia Miles from other rewards programmes by showcasing the value members can get from each and every mile.
Furthermore, members will learn how to earn miles effortlessly at every touchpoint of their premium lifestyle. Here’s how:
- A new TV commercial takes viewers on an inspirational “from water to water.” Just by meeting their daily goal to drink water on the Cathay app, a motivated member could transform wellness into miles – and ultimately into a diving trip at their dream destination. This is just one example of how miles can turn tiny everyday moments into big rewards.
- A series of key images echoes this message, demonstrating more everyday scenarios in which daily dining is turned into concerts and each purchase brings shoppers closer to their next trip.
- Through interactive digital tools such as Miles Calculator and One Day With Miles on the “Go miles further” campaign page, customers will be able to visualise just how easily they can earn miles through day-to-day spending at Cathay’s 800+ lifestyle partners.
- A series of time-based digital out-of-home (DOOH) advertisements will remind Cathay members to reward themselves today by earning miles while they’re out and about – morning, noon, and night. Later, they’ll be retargeted in the digital world.
Cathay members have always depended on miles for high-quality travel and unforgettable experiences. Now, it’s time to “Go miles further” and help customers integrate the miles ecosystem into their everyday lives. With Asia Miles, the sky’s not the limit – it’s a starting point.
This article is sponsored by Cathay.
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