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Caterpillar India appoints Havas for digital media account

Manufacturing company Caterpillar India has appointed Havas Media Group to manage its digital media account, following a multi-agency pitch.

This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

Deepak Aggarwal (pictured), marketing & business strategy manager South Asia, Caterpillar said, “Havas Media’s ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.”

Anita Nayyar, CEO, Havas Media Group India and South Asia said, “This win gives us further scale in our southern operations – specially Bangalore.Look forward to a great partnership.”

“Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity,” Ranjoy Dey, head of digital, Havas Media India, said.

Havas Media had recently won the integrated media mandate of Ranbaxy, OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com. The agency also retained MTS India and took on its digital mandate, and won the digital duties of XOLO Mobile and Businessworld magazine.

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