LIVE: Catch all the action at B2B Asia 2015

Through out the day today, we are discussing crucial topics around of B2B sales and marketing at our second annual B2B Asia.

The space is evolving at a rapid pace. Digital technologies have transformed how business buyers access information and interact with vendors in many ways. Easy access to information has raised buyers’ expectations and shifted control from sellers to buyers.

How can B2B professionals create meaningful engagement with new generations of business buyers? How will they adapt their strategies and tactics to effectively connect with these evolved buyers?

B2B Asia is exploring all this and much more. Some of the best minds, savviest brands and leading experts are sharing their strategies and exploring this exciting topic in depth.

Keep updated with the conversations happening now: