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Cassels exits Publicis, Bramham takes over

Sam Cassels, CEO of Publicis Singapore has left the agency after a three-year stint.

Replacing Cassels is Dean Bramham (pictured), regional CEO Southeast Asia at Publicis Worldwide, who has taken additional duties.

“Sam has played an important role in the creative transformation of the Publicis Singapore office and the whole agency wishes him the very best in his next career move,” Bramham said.

“We are going to take this opportunity to refocus our integrated South East Asian operation with Singapore at it’s centre across brand, digital, design and shopper.”

Cassels held the position of CEO Singapore since 2009 and prior to that was CEO of Saatchi & Saatchi Advertising in Japan. He has also previously held the role of CEO of Publicis Tokyo & Manning Salvage & Lee Tokyo.

Bramham has been with Publicis Worldwide for over 17 years and was appointed as CEO of Southeast Asia earlier in 2011. Prior to that he held the role of CEO of Publicis Malaysia and Indonesia.

Recently Publicis appointed ex-engagement director of Possible Worldwide Sandeep Padubidri as its regional digital business lead.

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