Casetify steals CE race spotlight in marketing stunt

Over the past few weeks, potential candidates in Hong Kong’s chief executive race have been using different means to tout their leadership credentials, and have caught the eyes of many Hongkongers.

New headlines and media coverages on the updates of the contenders seemed to have nothing to do with brands and businesses – until tech accessory brand Casetify got involved by creating a personalised product for one of the contenders, financial secretary John Tsang, and garnered considerable product exposure on Facebook.

Tsang is known as “Uncle Pringles” for his mustache similar to one worn by a character on the famous potato crisp’s packaging, and Casetify created phone cases with a Tsang-like Pringles cartoon on it, and sent it to him as a gift.

When Tsang posted the product on his Facebook page, the brand name instantly got exposed to those who had been paying attention to Tsang resigning in order to be able to run for chief executive.

“Thank you Casetify for sending me this personalised gift, reaffirming my position as the ‘potato crisp brand spokeperson’,” Tsang joked in his caption.

The post has generated 16k likes and 133 shares since last Friday, with a number of comments lauding Casetify’s marketing stunt.

“Casetify knows how to promote its brand,” one commented.

Other netizens recognised Tsang’s social media prowess.

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2015年是英中两国间首个文化交流年,标志着中英两国文化关系史上具有里程碑意义的一年。 为加强关系,两国共同在「创意英伦」盛典中宣布,在旅游、医疗健康、电影及电视、电子商务和金融服务方面已达成多个合作伙伴关系。 合作项目包括来往北京至伯明翰的新航班﹔大英博物馆..


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