Casetify has entered the metaverse scene by collaborating with metaverse platform ZEPETO to showcase winning artwork created by the latter's users. The partnership began in August when Casetify hosted a case design contest for ZEPETO users and a total of 15,500 entries were submitted to the contest. Three were eventually selected as part of the final accessory drop.
The designs of the three final winners will be available to purchase on Casetify's website, with the designers receiving rewards such Casetify products as well as coins to purchase items at ZEPETO. In addition to the three user-generated cases, the CASETiFY x ZEPETO collection will feature three other cases inspired by ZEPETO and designed by Casetify. Aside from online, the collection is only available at selected retail stores Hong Kong, Japan, South Korea, China, Taiwan, and Thailand. MARKETING-INTERACTIVE has reached out to Casetify for additional information on the collaboration.
While this might be Casetify's first foray into the metaverse, this isn't its first brush with Web3. In February, it rolled out a new platform using NFT verification technology to create custom phone cases. This allows users to verify NFTs from their Ethereum wallet to prove authentication and print them onto the brand's phone cases.
Meanwhile, Casetify is also known for its collaborations including One Piece, Sailormoon, Harry Potter, BLACKPINK, alice + olivia, Toy Story, and Kakao Friends, among others. It has also grown its retail operations by expanding into South Korea earlier this year while bringing on board Kelx Hui as brand director of marketing and product innovation in 2021.
The metaverse is certainly gaining steam among brands, with marketers planning to take full advantage of it. Despite bullish intentions to invest heavily, Sitecore’s 2022 Perceptions of the Metaverse report found that consumer education is needed and 78% of marketers plan to work harder to educate consumers on the benefits of the metaverse.
Sitecore surveyed nearly 700 global marketers (including over 300 based in the UK) and 2,001 consumers about their perception of the metaverse and how it will change interactions between brands and consumers.
Half of the marketers surveyed plan to allocate more than 10% of their budget to the metaverse throughout 2023. Also, 91% of marketers will be investing a portion of their total budget into plans for the metaverse over the next five years. At the same time, 81% are creating a new role in their team for a metaverse coordinator and the same amount believe there will widespread metaverse adoption in the next five years.
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