Carpe Diem picks ZOO Group for digital and social duties

Childcare centre Carpe Diem has appointed ZOO Group as its digital and social agency. The seven-month partnership seeks to build awareness of Carpe Diem’s brand across various digital and social platforms, targeting at mainly young parents in Singapore.

According to a press release, the agency was chosen based on brand strategy and creative approach. In a statement to Marketing, a spokesperson from ZOO Group revealed that there was a pitch in March which involved several agencies. The spokesperson also said that the company has started its work, which will be rolled out from July/August onwards.

Pauline Woo, owner of Carpe Diem, said it is “important” for brands to have a “strong digital presence”. She added that Carpe Diem is “excited” for the partnership and for ZOO Group to share its methodology and experiences “to a wider audience” as it aims to position the brand “as thought leaders in child development”.

Established in 2002, Carpe Diem is the first childcare in Singapore to pioneer an integrated holistic curriculum using the Multiple Intelligences-based approach. Today, it has over 30 outlets islandwide. Carpe Diem believes in developing every child through hands-on activities carried out at their unique learning corners.