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Carousell unveils first big brand campaign following refresh of visual identity

Carousell unveils first big brand campaign following refresh of visual identity

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Ecommerce marketplace Carousell has launched a brand campaign titled "Everyone Wins" to feature itsĀ purpose-led approach that connects sellers and buyers to new possibilities with each transaction. Done in collaboration with creative partner 72andSunny Singapore,Ā this campaign comes after a major refresh of its visual identity in August.The integrated campaign has been launched in both Singapore and the Philippines first, and will be rolling out in Malaysia and Hong Kong in the coming months. Through film, OOH, digital, social, and assets that leverage targeted digital and OOH media, Carousell aims to deliver hyper-contextualised messages, showcasing the wide array of listings on its platform.Watch the spot here:According to Siu Rui Quek, co-founder and CEO of Carousell, itsĀ new tagline "Everyone Wins" speaks to what Carousell is all about, and what makes it unique. Meanwhile,Ā Cassandra Leong, brand lead, Carousell said the brand campaign was inspired by user stories from its platform that begins with individuals starting out with their own goals and finding a way to use Carousell to make it work for their circumstances.ā€œAt 72andSunny Singapore, weā€™re passionate about growing the next generation of Asian giants. Carousell is a modern progressive brand, and weā€™re proud of this work born out of a truly collaborative partnership," said Daniel Ko, creative director, 72andSunny Singapore.According to its latest financials, Carousell recorded a fourfold revenue growth in 2018. Attributing this to the companyā€™s business strategy, the online marketplace has been focused on enhancing product features, improving the user experience as well as scaling across the region. The platform alsoĀ partnered with Government Technology Agency (GovTech)Ā to launch online identity verification feature for users to combat the increasing number of fraud and scams on its platform.Credits: Client: Carousell Creative agency: 72andSunny Singapore Film production: Rolla Photography production: The Republic Studios Media agency: Vizeum Singapore[Digital Marketing Asia Conference 2019 in Singapore is back! Join us on 8-9 October as we hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimagining new ways for their marketing to become more customer focused, agile and interactive.Ā Check out the agendaĀ and book your seats today.]Read also: Carousell drives awareness for auto category with time attack challenge STB awards SG$1.3m to 7 firms, including VICE and Carousell for marketing proposals Bicentennial notes sold on Carousell at inflated prices after banks run out Carousell hires former PropertyGuru chief business officer to push commercial growth Agency slapped with SG$78k fine for Carousell ads on foreign domestic workers

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