Social Mixer 2024 Singapore
Carousell snaps up Indonesian electronics recommerce player Laku6

Carousell snaps up Indonesian electronics recommerce player Laku6

share on

 

Carousell Group has acquired control of Laku6, an AI-first end-to-end electronics recommerce platform in Indonesia, as part of its vision to make secondhand the first choice for users. Temasek unit Heliconia Capital will be supporting Carousell Group in its acquisition of Laku6 and in accelerating circularity in secondhand electronics. The deal follows the initial investment Heliconia made into Carousell, less than a year ago in October 2021. MARKETING-INTERACTIVE has reached out to ask for the cost of acquisition. 

According to Carousell, the partnership between Carousell Group and Laku6 will position Carousell Group as the market leader in the Greater Southeast Asia’s electronic recommerce industry, which is slated to grow over 2.5X to US$18.6 billion by 2026, based on research by RedSeer Strategy Consultants.

Having inspected and transacted over half a million mobile phones and served over 16,000 mobile phone merchants, Laku6’s proprietary AI-first remote diagnostic technology can remotely inspect the condition of secondhand mobile phones in under two minutes. This proprietary solution is capable of remotely inspecting both software and hardware functionalities, including visible screen damage, and helps establish a credible inspection process to instill both buyer and seller confidence. 

Quek Siu Rui, Co-founder and CEO of Carousell said the partnership provides for a potent combination to secure Carousell’s leadership in the Greater Southeast Asia electronics recommerce market–bringing together Laku6’s AI-first remote diagnostic technology, Carousell’s regional recommerce platform of tens of millions of users, and one of the largest capital investments to-date into the region’s electronics recommerce space.

“We are truly excited to partner with Alvin, Shing Kae, and the entire Laku6 team. The electronics recommerce opportunity is one that is win-win-win: great for users with affordable like-new devices, beneficial to the environment as people sell and buy secondhand instead of new, and an exciting business opportunity with over 2.5X electronics recommerce growth potential ahead,” said Quek.

“It is exciting to be part of a regional leader that aligns with Laku6’s vision. Carousell and Laku6 share a deep commitment of making secondhand the first choice and the demand for electronics recommerce is growing faster than ever in Greater Southeast Asia. With Carousell’s scale and investment, we are well-placed to create a winning formula and offer our proven solutions to a very large audience of end-users and merchants,” said Alvin Yap, founder and CEO of Laku6. 

Every quarter, Carousell sees about two million new listings in its electronics category, making it one of the largest platforms to transact used electronics, and particularly mobile phones, in the region. Laku6’s proprietary solutions, pricing algorithms and instant cash service, when integrated with Carousell’s wide user network, will make buying and selling used electronics more accessible than ever before for millions of users. 

As the fastest growing waste stream globally, the e-waste crisis has been perpetuated by a rapid increase in electronic consumption and shorter gadget lifespans, with Asia consistently generating the highest quantity of e-waste globally. “By making it easier for our users to sell their idle devices and buying certified used devices, Carousell and Laku6 aim to extend the life cycle of electronics goods, thereby slowing down the growth of toxic e-waste,
 added Carousell.

This partnership also follows Carousell’s acquisition of Ox Street, the leading authenticated streetwear marketplace, and Refash, Singapore’s largest omnichannel fashion recommerce retailer, and reflects the group’s strategic focus to cement its leadership position in the recommerce arena across verticals from fashion to electronics, and its commitment to making second hand the first choice.
 

Related articles:
Study: Reviews (good and bad) crucial to eCommerce experience for SEA buyers
IKEA and Carousell unveil showroom using second hand goods from SG influencers
Carousell acquires fashion thrift store brand Refash

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window