Marketing

Toggle

Article

Carousell HK comments on success of CROP anti-counterfeit platform

Across online shopping and bidding platforms, the widespread presence of fake products and counterfeit goods has been well documented. In an effort to protect both buyers and sellers, Carousell announced the launch of a dedicated platform to tackle counterfeit listings in collaboration with brand partners.

The platform Carousell Rights Owners Programme (CROP) allows trusted brand partners – including Nike, Grab, and French luxury group Kering (who owns brands such as Gucci, Saint Laurent, Balenciaga, and Bottega Veneta) – to directly remove listings of brand replicas from Carousell with zero processing time. And as Hong Kong online shoppers have had a particularly perilous relationship with luxury forgeries, it may be reassuring that the platform has already shown some success.

William Ip, managing director of Hong Kong, Carousell said, “Trust and safety continue to be key priorities for Carousell. Carousell has been combating the sale of counterfeit goods on its platform, and we have invested in building a holistically safe and conducive environment for buying and selling, while we have seen very promising results from our combined efforts to tackle counterfeits.”

Carousell Hong Kong has stated that it has reduced counterfeit goods by half in only three months. It also formed a partnership with Milan Station in November 2018 and Ken’s Watches in July 2019 to combat fake products. Globally CROP has taken down 13,000 listings in the nine months since it was first piloted in December 2018.

“We want to create a trusted marketplace platform and protect Carousellers from inadvertently purchasing counterfeits or unauthorised goods, while at the same time protecting brands’ rights,” said Serena Darcel Chin, head of legal of Carousell.

Once a listing has been deemed counterfeit and removed directly by the brand, the seller of the product will receive an email notifying them of the takedown due to the item’s infringement of intellectual property rights. Currently, Carousell’s existing counterfeit policies prohibit the sale of fake products, replicas or counterfeits, and the creation of any content that violates any intellectual property rights.

However, the downside of the existing policies is that Carousell needs a longer process from the flagging of an item to the actual takedown. An URL needs to be submitted to Carousell’s brand protection team for processing.

 

 

Read More News

Trending