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Carousell drives awareness for auto category with time attack challenge

Carousell has launched an on-ground activation across heartlands in Singapore to grow awareness of its “cars for sale” category and promote SwiftQuote by Carousell, which was unveiled earlier this year. Carousell’s booth in malls allow users to participate in a time attack car racing challenge and be rewarded. SwiftQuote by Carousell helps buyers and sellers by facilitating process-heavy vehicle transactions.

In a statement to Marketing, Sanjay Shivkumar, head of autos, Carousell said the automotive category is one of the main drivers of its revenue growth. To gain more traction for the automotive category on Carousell, consumers are encouraged to go through the “cars for sale” listings on the app to participate in the on-ground challenge.

Shivkumar said Carousell aims to achieve a growth in browses and listing views over the course of the activation for Carousell’s autos category and increase the daily average number of leads on SwiftQuote. The activation was led and handled by the internal Carousell team, and will be marketed through digital platforms. The current activation at Alexandra Retail Centre (ARC) ends 23 September and will be set up at Bugis Junction, Suntec City and Bedok Mall until mid November. According to Shivkumar, these activation allow the team to educate consumers by sharing information and answering questions on vehicle transaction-related questions.

Carousell recently underwent a brand refresh, unveiling a new logo and visual identity to signifys the brand’s progression and growth. The new symbol mark reflects a top-down view of the Kodak carousel, and embedded within the logo is a letter “c”. The logotype and wordmark was also modernised to reflect a vibrant yet trusted marketplace in a digital-first environment. Both Superunion and 72andSunny worked on the brand refresh.

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