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Carousell celebrates local heroes this Merdeka Day with #MYLocalWira

Carousell has launched a nationwide pro-social effort known as #MYLocalWira, as part of a month-long effort in conjunction with Merdeka Day.

#MYLocalWira calls on Malaysians’ well-known spirit of generosity, with the support of notable Malaysians. They include squash legend Datuk Nicol David, Malaysia’s first female ONE Championship mixed martial arts fighter and Global Citizen ambassador Ann Osman, international model and renowned fashion and beauty entrepreneur Amber Chia, professional motorsport athlete and Malaysia’s “Drift Queen” Leona Chin, world-class diver Leong Mun Yee and national gymnast Farah Ann.

All of them have contributed several personal items to be sold on Carousell, with the proceeds going to Partners without Partners, a charitable organisation established to help single parents in need. Funds are raised primarily through the sale of preloved items at their thrift store, Jumble Station, which relies on public donations, and the proceeds from #MYLocalWira will help support expenses such as rent, groceries and school supplies.

Tang Siew Wai, country head, Malaysia, Carousell Malaysia said many Malaysians are blessed with more than they need, while others need a helping hand. With the #MYLocalWira campaign, it is working with prominent individuals to sell their preloved items on Carousell in a generous act of giving back to the Malaysian public who have supported them for years.

“We also expect that fans will find it very meaningful to acquire a personal item that has played a role in their hero’s career. With #MYLocalWira, we honour the Malaysians who make us proud, and hope their shining example will inspire others to do great things,” Tang added.

[Digital Marketing Asia Conference 2019 in Kuala Lumpur Malaysia is coming back for it’s fourth year. ‘Moving Towards A Smart Nation’ will be this year’s theme with speakers from the civil service and private sector. Come join us on 26 – 28 August as we uncover the latest insights to empower digital marketers in Malaysia. Book your seats today!]

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