SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Carlsberg’s Jolly Shandy appoints first digital and social media agency

Carlsberg’s Jolly Shandy has appointed New Digital Noise as its first digital and social media agency.

The year-long contract will see the agency oversee social media for the youth-targeted Jolly Shandy as it is seeking to beef up social media strategy by using trending conversation topics and up-to-date events on Facebook to engage consumers.

“Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers,” said Mandy Lee, group marketing manager at New Digital Noise.

The first project between the two was a Facebook post piggybacking local singer Wilfred Lau’s (劉浩龍) controversial Facebook post that is widely considered to be rude towards labourers by saying he lost his appetite after seeing a man with filthy hands at a restaurant.

Jolly Shandy feed

The feed has received more than 32,000 likes and over 3,700 shares, bringing more than 3,049 new likes to its page.

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.