Carlsberg Singapore is calling all green advocates, university students, creatives and entrepreneurs in Singapore to contribute to its self proclaimed status of “probably the most sustainable beer in the world.”
It has launched a global crowd-sourcing campaign “Cheers to Green Ideas”, which is initiated by the Carlsberg Group headquartered in Copenhagen. “Cheers to Green Ideas” is a global corporate sustainability campaign in partnership with the Think Tank Sustainia, to inspire and incentivise people and companies around the world to provide ideas on how to make Carlsberg beer more sustainable.
The beer brand is looking for ideas that can help Carlsberg improve the environmental impact of beer production, from processing of raw materials, to brewing and transportation, all the way through to recycling of packaging. They should also inspire positive change in consumer behaviour to help drive a more sustainable future. Examples could range from innovative packaging ideas to ways of incentivising recycling, and technologies to increase energy or water efficiency.
“We are delighted to roll out this global crowd-sourcing campaign in Singapore that exemplifies our founder’s firm belief in innovation through the incubation and realisation of great ideas. With the growing pool of innovative young minds in our forward thinking city, we believe that this would afford a splendid opportunity for locally grown sustainability solutions to be implemented on a global scale,” Jolene Yeo, marketing director, Carlsberg Singapore.
The campaign will also be rewarding those with innovative ideas. The Cheers to Green Ideas Award, which is primarily intended for established companies or entrepreneurs with a viable sustainability concept, will see the winner get US$20,000 and a chance to collaborate with Carlsberg experts. Meanwhile, the JC Jacobsen Special Award is aimed primarily at consumers (fun, engaging, behavioral change-based ideas). The winner will receive a US$10,000 and a chance to collaborate with Carlsberg experts.