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Carlsberg launches ‘probably the best EURO party’

For football fans who get to watch their team win their way into the knockout phase, UEFA EURO 2016 is nothing but excitement and adrenaline.

Carlsberg Hong Kong has set its sight on developing unique spectacle this June around the brands global partnership with The UEFA EURO 2016 in France. The tournament features some of the best players and teams on the planet and is set to ignite the footballing world once again.

Taking cue from its iconic tagline ‘If Carlsberg Did…’, the brewer is going to throw a “probably the best EURO party ever” in Central, the invite-only event will take place on 25 June featuring a social photography sharing, virtual reality, themed food and games that will engage not just the football community but the city’s exciting beer drinking community.

Carlsberg’s “probably the best beer in the world” slogan has been at the forefront of the communication around the brand giving its customers an unrivaled drinking experience. The Europe’s four-yearly football extravaganza themed party aims to appeal to more than just football fans.

The knockout phase of UEFA Euro 2016 is scheduled to begin on 25 June 2016.

Carlsberg is teaming up with a boutique activation agency BRANDBEAT to deliver an experience designed for today’s influencer audience.

The agency was awarded the project following a pitch process in February.

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