Carat Malaysia bolsters senior leadership ranks

Carat Malaysia has appointed deputy GM Karan Tyagi (pictured left) to the role of GM. Tyagi was previously deputy GM for over one year and joined Carat in July 2014 as business director, according to his LinkedIn.

During his time as business director, Tyagi worked on key global clients such as Mondelez, Mastercard and Wipro Unza. He also worked as GM at Vivaki India, formerly under Publicis Media, for close to two years, as well as business director at Maxus India for over five years. Tyagi has 13 years of account management and media planning and buying. He was selected to be enrolled into Dentsu Aegis Network’s elite “Route 500” Global Leadership Development Programme, which aims to equip the network’s high-potential leaders with tools to accelerate and fulfil their career ambitions.

“Personally, I’m very grateful for this growth opportunity. I feel empowered to innovate and do even better, and of course, do good by my teams. I look forward to leading our talents and together chart a new chapter of growth for Carat Malaysia,” Tyagi said.

Lorraine Capel, CEO, Carat Malaysia, said Tyagi’s promotion is attributed to his drive in continuously improving to stay ahead in the digital age. This is a trait which is “imperative” in the next line of leaders, Capel added.

“As the industry gets increasingly digitalised, we are transforming the way we work as well, though our focus remains on delivering real business value for our clients. Karan’s appointment today speaks of our company’s ‘new-age’ leadership through the lens of young and dynamic leaders, and is also a step towards future-proofing Carat,” Capel said.

“He has demonstrated his strength in challenging the status quo and was also instrumental in securing new businesses for Carat in the past few months. That said, with his acute business acumen and charisma, I believe he will be an inspiration to our young talents,” she added.

The agency has also named Kenneth Teh (pictured centre) as head of digital, where he is responsible for driving digital transformation for clients. Both Tyagi and Teh will report to Capel. According to his LinkedIn, Teh was previously the associate director, business development, priority and personal clients – digital banking at Standard Chartered Bank Malaysia for over four years. During his time there, he introduced digital advertising technology and developed digital strategies for online sales and marketing activities. He also developed a holistic digital approach in building brand presence and revenues through various online platforms such as web, mobile, social and search.

Before joining Standard Chartered, Teh was the assistant VP at CIMB Bank for close to five years, where he was responsible for overall digital marketing, marketing communications and media planning for retail banking. He also developed marketing strategies with the objective to increase campaign awareness, boost deposits and lending, as well as reinforce the brand. Teh has also worked at FCB (formerly known as DraftFCB) and MB Dynamic Media. Teh brings with him experience in developing a holistic digital approach for financial institutions to build presence, acquire new customers and grow revenues through the bank’s various digital channels.

Carat also picked Zeeshan Khan (pictured right) as business director, who brings with him more than 15 years of experience acquired from both agency and client ecosystems, and will report to Tyagi. He has worked in various geographies and industries across Southeast Asia, Pakistan and the Middle East. He was most recently the director of client leadership at Mindshare, where he managed high-billing portfolios such as Digi, HSBC, Kimberly Clark and Nestle.

“We have a robust management team in place. Each of them brings diverse yet fresh perspective to the table, that will allow us to consistently deliver innovative and integrated solutions to elevate our clients’ businesses.” Capel concluded.

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