Carat China names new head of digital futures

Carat China has appointed WeiChong Khor as head of digital futures. He will lead digital negotiation and data led audience buying, as well as playing a key role in the development of digital-focused clients.With a background ranging across Silicon Valley, Singapore and Shanghai, Khor has successfully led tech start up businesses including Brandtology, where he served as the North Asia regional business director, as well as agency experience including Razorfish, where he developed social strategies for brands such as NIKE, GAP and Converse.Working at Carat since 2013, Khor has pioneered the way businesses look at audience marketing, integrating digital into the heart of clients planning.In this newly created role he will build on this experience, working with Carat clients to drive efficiency and performance through the adoption of programmatic buying.Adil Zaim, CEO Carat China commented: “Khor has drawn on his background in tech start up culture to build alliances and form partnerships with publishers and ad tech players to deliver business focused solutions. His skill set makes him uniquely qualified to set the standard for industry best practice and provide Carat clients with real competitive advantage in the digital economy”.