Carat China has promoted Eric Weng to chief technology officer & head of e-commerce.
In his new role, Weng will oversee both technology strategy and day-to-day management in addition to a broad remit across technology, innovation and data agenda in Carat. This includes e-commerce client-focused tech solutions, technology platforms as well as Carat data assets and capabilities.
The company’s former head of digital & e-commerce Weichong Khor will leave in February to take up a senior client side role.
As managing director for client solutions, Weng developed products like CAPPER which allows advertisers to automate and optimise programmatic direct buying across OTV platforms.
“Marketing technology in China is an increasingly critical element in the overall marketing mix. The right tools and strategy has a tangible impact on our clientâ€™s success, Iâ€™m excited to take this opportunity to deliver more projects that ensure Caratâ€™s clients advertising is seen by the right people, with the right message and at the right time,” Weng said.
Ellen Hou, Carat China CEO commented, â€śEric is an ideal leader to drive forward our investment in powerful and integrated data solutions. Chinaâ€™s e-commerce market is the most sophisticated and rapidly evolving globally, Eric expertise in product development means he is uniquely able to combine strong customer centric strategy with integrated performance focused solutions.â€ť
Weng began his career as a software engineer building TV rating products in ACNielsen and then worked across ZenithOptimedia, Omnicom Media Group, Wunderman.