Carat China appoints new general manager, e-commerce

Carat China announces the appointment of Antony Wang as general manager, e-commerce. He will be leading the e-commerce team – iCart, with a remit to drive continued growth and enhanced business value for Carat’s clients.

Wang is a veteran with over 17 years’ experience across e-commerce, retail, customer loyalty, digital marketing, consumer insight and business development, working with multiple brands such as Pepsi, Abbott, Durex, Detox, KFC and Jia Duo Bao.

He joins Carat from BELIEVE where he was chief executive officer. Prior to that he had held senior positions at Nielsen, Carrefour, Lotus and RT-MART.

Ellen Hou, CEO of Carat China said, “E-Commerce is no more a single trading platform but an interactive brand channel that has strong connection with consumers as well as a key channel for word of mouth, PR, experience and measurement. iCart is such a team at Carat to help clients improve the brand performance in the E-Commerce area. With comprehensive capabilities in insight, strategy and operation, I believe Antony will bring iCart to the next level. ”

Wang succeeds Joyce Chang who joined the business in 2014 and oversaw the double digit growth of the iCart team.

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