Carat appoints Adam Bow as APAC director of content and digital

Media agency Carat Asia Pacific has appointed Adam Bow(pictured) as regional director content and digital for Carat Asia Pacific.

Based in Singapore, Bow will assist the regional Carat team in leading content strategy as well as providing innovative solutions for key regional clients. He reports to Sean O'Brien, CEO Carat Asia Pacific.

Prior to this, Bow was at Carat in New York, where he led content and digital planning since 2013.

Adam first started his career in 2006 where he was marketing manager at Performance Bridge Advertising. He then moved to PHD as a digital strategist, before moving on to the role of emerging media and social media strategist and supervisor for content strategy. In 2010, he took on a role in product marketing for MediaMind .

Sean O’Brien, CEO of Carat Asia Pacific said, “More and more marketers are looking for strong content to support their media strategy, so it’s important we have the right team in place to support this need.”

“By working on content strategy and building out capabilities across Asia Pacific we’ll be able to provide brands with more engaging ways to connect with consumers and be more culturally relevant when doing so," Bow said.