Carat named Stella Jamie Lui (pictured) as its general manager of digital in Shanghai: prior to her new role, she was partner of digital at Mindshare Shanghai.
“Digital sits at the heart of our business and nobody can do this better than a strong digital evangelist,” said Adil Zaim, CEO of Carat China.
“Stella is a seasoned media professional who constantly has her ears to the ground. She has a track record of rolling out groundbreaking client campaigns and we are looking forward to having her take our digital offerings to new heights.”
With more than a decade of professional media experience, Lui has handled a handful of blue-chip brands like Nike, Bvlgari, MasterCard, O2, Tiger Airways, GSK and Standard Chartered Bank.