Can a delivery rider direct your next ad? Canva seems to think so

Canva has launched its first large-scale brand campaign in Thailand, “Anyone can with Canva”, aimed at encouraging people across the country to create, remix and tell stories through video.

The campaign reflects Canva’s broader objective of making creativity more accessible, particularly as Thailand continues to shift towards video-led storytelling across social and digital platforms. It positions creativity as an everyday capability rather than one limited to trained professionals or industry insiders.

At its core, the campaign is built on the belief that the next generation of storytellers can come from anywhere, with Canva framing creativity as starting with a simple idea, a spark, and the tools to bring it to life. It challenges the notion that creativity is reserved for professionals, instead positioning it as something that can be unlocked through accessible tools and intuitive design platforms.

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The campaign is led by a hero film set in a Thai agency office at 6am, where filmmaker Nawapol Thamrongrattanarit and his team are shown navigating the familiar cycle of client feedback and production pressure. As the creative team drifts into exhaustion, a delivery rider unexpectedly steps in, opens Canva, and begins making edits himself. A security guard and housekeeper later join in, each taking turns reworking the ad.

Humorous and distinctly local in tone, the film demonstrates how video editing can be simplified through Canva’s tools, reinforcing the idea that creative production is no longer confined to professionals but is increasingly open to anyone.

As part of the campaign rollout, Canva has partnered with Thamrongrattanarit to unlock access to his personal on-set film footage, allowing the public to reinterpret professionally shot material through their own creative lens. Using Canva’s video editor and AI-powered design tools, users are invited to step into the director’s seat and remix cinematic footage into their own social-ready content.

The initiative marks a rare collaboration where professionally produced film assets are made available for public reinterpretation, positioning storytelling as a participatory process rather than a specialist discipline.

The campaign forms part of Canva’s wider mission to reduce barriers to design and content creation, particularly as video becomes an increasingly dominant format for communication and storytelling. The platform continues to invest in tools such as its AI-powered magic video editor and Canva offline, aimed at making creation more accessible across different levels of connectivity and expertise.

Canva has also expanded its education initiatives in Thailand, working with the Office of the Basic Education Commission (OBEC) to provide free access to Canva for education, reaching more than six million students and teachers nationwide.

“Video is fast becoming the language of the internet, and Canva is making it easier for everyone to speak it,” said Laura Kantor, head of marketing, SEA at Canva.

“Through our campaign with Thamrongrattanarit, we’re giving people across Thailand access to professional film footage and simple, powerful tools to shape it into something uniquely their own. It’s a joyful celebration of creativity in all its forms," she added. 

In tandem, Thamrongrattanarit said that the campaign gave the filmmaker a chance to collaborate with a new generation and explore new technologies such as Canva for video editing. 

“It became a mutual exchange… and it really made me feel that nowadays, editing is truly something anyone can do," Thamrongrattanarit added. 

Canva’s Thailand campaign comes as the platform continues to double down on creative experimentation across markets. In a separate recent activation, Canva leaned into surreal storytelling with “The thing that makes anything a thing”, which kicked off with a giant squirrel statue appearing in Brooklyn Bridge Park in the US, later revealed as part of a fictional “Squirrelites” movement spanning social, out-of-home, influencer and experiential channels.

The campaign reinforced Canva’s positioning around turning ideas into execution, with global head of consumer marketing Kristine Segrist saying it was “an invitation for anyone, anywhere to take their ideas, no matter how big or bold, and turn them into something the world can see, share, and engage in.”

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