Canva's #DigordeninCanva activates Jakarta's streets with Ramadan warung makeover

Canva has launched its first Ramadan campaign in Indonesia, transforming more than 20 warungs across Jakarta into hyper-local creative billboards under the banner #DigordeninCanva.

The initiative reinterprets the long-standing Ramadan tradition of “digordenin”, where displayed food is covered with curtains as a sign of respect during the fasting month. Instead of simple fabric covers, Canva redesigned the curtains into colourful design canvases, emblazoned with witty, locally nuanced messages celebrating the ease and fun of designing with the platform.

Spanning neighbourhoods from Kemang to Tanah Abang, the activation turns everyday storefronts into culturally resonant media placements during one of Indonesia’s most significant moments in the calendar.

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At the centre of the campaign is Kak Jill, a popular content creator and curtain entrepreneur, who becomes the face of #DigordeninCanva. Through social-led activations, she highlights how creativity lives not only in agencies or boardrooms, but in the daily spaces of Indonesia’s MSME community.

The campaign will expand in a second phase. Canva will host a series of TikTok Live sessions led by Kak Jill, inviting Jakarta-based small business owners to share their stories. Participants will be selected based on the strength of their narratives and the visibility of their locations, from high-traffic hubs to hidden neighbourhood gems.

The ambition is to democratise not just design, but visibility – bringing the stories of small business owners to the forefront during Ramadan.

“Ramadan is a moment when Indonesian creativity is not confined to studios or boardrooms – it lives in the streets, in homes, and at the heart of every small business,” said Laura Kantor, head of marketing for Southeast Asia, Canva. “Through this Ramadan campaign, we are elevating everyday creativity and placing the power of design into everyone’s hands – from individuals to MSMEs who drive the economy. When barriers are removed and the creative process becomes simple, what opens up is not just content – but confidence, opportunity, and cultural expression at scale.”

Beyond the street-level activation, Canva is strengthening in-platform localisation. More than 33,000 Ramadan-specific templates have been launched to support key seasonal moments, from ngabuburit invitations and Eid greetings to menus, MSME promotions, brochures and children’s activity sheets.

To further embed cultural relevance, Canva has partnered with Indonesian comic creator Tahilalats on a limited-edition template series infused with distinctly local humour.

The campaign is also amplified by a roster of local creators including Bang Ucup, Faiz Sadad and Acid, extending the movement across social platforms and reinforcing Canva’s grassroots engagement strategy.

Indonesia has emerged as one of Canva’s most dynamic growth engines, now ranking as its third-largest market globally and the largest in Asia. In 2025 alone, Indonesian users created more than one billion designs on the platform, reflecting strong creative momentum nationwide.

This growth is supported by a grassroots ecosystem comprising more than 360 active creators and 180 Canva Ambassadors across 34 provinces, aligning with the company’s mission to make design accessible to everyone.

Recently, Canva also announced a partnership with Indonesia’s ministry of communication and digital affairs to support digital talent development and strengthen the country’s technology ecosystem – signalling its evolution from a creative platform to a broader enabler of Indonesia’s digital growth.

“Our ambition for 2026 is simple: to make Canva part of Indonesians’ everyday lives – at work, in creativity, and in growth,” said Stefani Herlie, country manager of Indonesia, Canva. “We are deepening localisation, accelerating adoption across SMEs, education, and everyday creators, while expanding access to AI-powered features so more people can maximise their creative potential. Just as importantly, we continue to invest in the local communities and talent that make this market so dynamic – because meaningful growth comes from empowering the entire creative ecosystem.”

Launched in 2013, Canva operates in around 190 countries, serving enterprises, SMEs, consumers and students with a visual communication and collaboration platform supported by a growing suite of AI-powered tools.

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