Calvin Klein Underwear is putting an extra layer of sexiness on its latest social media push.
To hook Hong Kong consumers and their desire to show off wealth, the label has rolled out a media campaign in Hong Kong to ask social media users to share their Calvin Klein underwear’s at #mycalvins, a platform built from its previous global digital push in February.
So far, the success of the campaign in Hong Kong is hard to gauge, with many of the images circulating around the web part of the global push.
From now until Sunday, social media users can get 15% discount from Calvin Klein by sharing a photo with a branded waistband.
To claim their discount, the brand is simple asking customers to show their photos to staff at Calvin Klein Underwear store in Hong Kong.