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CAG appoints Publicis Groupe in China

Singapore Changi Airport Group has appointed Publicis Groupe as its communications partner in mainland China.

Publicis/Publicis Modem, ZenithOptimedia and MSLGroup, will handle creative, media and PR duties respectively.

This was the first time CAG called for a creative, PR and media pitch in China to bring closer ties between the two countries. DDB and Saatchi & Saatchi were the other shortlisted agencies vying for the account.

CAG has also locally called for a creative, digital and social media pitch in a new contract that will run for two years.  Incumbent agencies on the business are DDB and Tribal DDB.

Changi Airport Group(CAG) also appointed Waggener Edstrom Worldwide in August as its digital PR agency to promote Changi Airport as a retail destination globally, with communications strategies to be run out of Singapore.

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