Marketing

Toggle

Article

LOOK Cadbury appeals to women with Crispello

Mondelez International is turning its sights on female consumers with its new Cadbury Crispello, designed to appeal to women with its soft texture and low-calorie benefits.

A Cadbury spokesman said, “The mix of wafer and chocolate is a lighter way to eat chocolate and we know from experience that women are attracted to this particular format.”

Cadbury Crispello consists of curved crispy wafer shells, each one filled with a smooth creamy center, dipped in Cadbury milk chocolate, containing 165 calories in three re-sealable packages.

The separate pieces make it easy to control how much you eat and is also a great way to be generous with others.

A new flavour called Cadbury Crispello Vanilla Velvet will be introduced in July 2013.

Crispello is also advertised on Twitter with #hellocrispello, where consumers can share their chocolate indulgence experiences.

Its TVC, called “A lovely little naughtiness”, shows a lady spending quality time with her boyfriend’s parents.

crispello1 crispello2 crispello3 crispello4 crispello5

Read More News

in Hong Kong by

AOTY Hong Kong finalists revealed

After four days of intensive judging, a total of 69 agencies have been shortlisted for Marketing magazine's 11th annual Agency of..

Trending

Leave a Reply

You must be logged in to post a comment.