Cloud computing giant CA Technologies has reappointed The Media Shop as its agency of record for their continuing regional campaign across 11 countries in Asia Pacific Japan (APJ).
The campaign has expanded this year to include Japan and Indonesia in a bid to strengthen CA’s presence with key decision makers in APJ’s vibrant technology sectors.
The Media Shop will work closely with CA’s APJ and USA teams to craft a campaign which will involve both mobile and social media.
The campaign comes as CA seeks to engage IT personnel on digital platforms.
The campaign comes at a time when The Media Shop has recently opened a North Asia office in Taipei, Taiwan.
The Media Shop’s clients include FireEye, Oanda, Actegy, NETS and fast food restaurant Long John Silvers’.