The Business Times (BT), the financial daily of Singapore Press Holdings, launched a major refresh of its newspaper, website and mobile apps.
The new BT website (businesstimes.com.sg) will carry breaking news as well as all stories from the print edition. BT’s iPad, iPhone and Android smartphone apps have also been refreshed with improved navigation and a new search feature.
Aside from a new masthead, wider columns, and more distinct fonts, the biggest change in the new BT – both print and online – will be in how news is reported, said the company in a press statement. News will be categorised by industry sectors, rather than geographical markets. The new business sectors covered are: Real estate, banking and finance, energy and commodities, technology, consumer, transport, and life and culture. A new ‘Government & Economy’ section will cover major global political and economic news events. The ‘Opinion’ section will focus on providing greater breadth and depth of insights on key trending issues.
The Business Times Weekend edition, which marks its sixth anniversary this year, will also reflect the new business sector sections of the weekday paper, retaining its compact format whilst resulting in a Weekend Living pullout.
Alvin Tay, editor, BT, said: “The new BT, in print and digital, will provide readers with both enhanced content and a better reading experience. For advertisers, the new format will also offer more focused opportunities. The Business Times will continue to be the leading voice on business and financial news in Singapore, and a must-read for decision makers, business leaders and investors.”