Business ‘remains brisk’ in Malaysia amidst global staff cuts, says honestbee

Honestbee made headlines recently with the 10% reduction in global headcount and naming of a Brian Koo as its new CEO. While the company has suspended food and laundry services in Singapore, honestbee Malaysia’s spokesperson told A+M that the news has “little to no impact” on its operations in Malaysia and its business “remains brisk”.

“Honestbee Malaysia has not been affected by the 10% regional headcount reduction. As with all start-ups, we always seek to optimise our businesses. This is rather a normal process in a fast paced environment like ours. Honestbee Malaysia is currently running both food and groceries,” the spokesperson said.

He added that business is still running as per usual in Klang Valley, Johor Bahru and Penang, and the team in Malaysia has been doing “great groundwork” by ensuring it is on track with the main metrics. It has also removed concierge fee for grocery deliveries.

“We have very loyal customers that continue to be our number one priority. We will continue to sharpen our understanding of their needs to better serve them,” the spokesperson said. He added that this is exemplified in Bungkus by honestbee, its Halal certified food delivery service which caters to Muslim consumers.

Meanwhile, in a bid to stay true to its mission in simplifying food and groceries experience, honestbee Malaysia also launched its Ramadan deals with dinner sets up to 20% discount from popular merchants such as Ayamas and The Manhattan Fish Market. It is also offering Ramadan buffet deals for consumers.