Burson-Marsteller has appointed Elizabeth Bae as managing director in the corporate practice of Burson-Marsteller South Korea, effective immediately.
In her new role, Bae will drive client development, strategy and new offerings for the practice.
She joins Burson-Marsteller from Edelman Korea, where she led the firm’s corporate and consumer practice and provided counsel for brands including consumer products, food and beverage, and travel and tourism, as well as finance and business-to-business.
“With the addition of a seasoned communications specialist like Elizabeth to our senior management team, I am confident that Burson-Marsteller will further enhance its presence in the market,” said Ihn Chee, managing director and market leader of Burson-Marsteller South Korea.
“I am very excited to be a part of the team and look forward to working with our clients as a trusted communications partner to help them drive business and enhance their reputations,” said Bae.