Bulgari, in partnership with JCDecaux Transport, has launched its new jewellery collection Divasâ€™ Dream at Hong Kong International Airport. ForÂ the campaign, the Italian luxury house disseminated its vibrant imagery via extensive coverage at one of the airport’s busiest area.
Combining a series of lightboxes and massive posters on the walls, Bulgari turned the Arrivals Concourse into Airport Galleria – a tunnel designed to provideÂ an immersive brand experience while passengers alight.
In designing the visuals, Bulgari has taken advantage of the gloss lamination to resemble the sparkle of its gemstones.
â€śWe strive always for the best possible airport environment for advertisers. Working hand-in-hand with Bulgari, we are able to take the zone domination to a whole new level. â€śAirport Galleriaâ€ť maximizes brand impact and offers best of brand experience to passengers while walking through the arrival passage to Hong Kong,â€ť Shirley Chan, managing director of JCDecaux Transport said.