Indonesian eCommerce company Bukalapak has named Rachmat Kaimuddin (pictured right) as the new CEO, as Achmad Zaky (pictured left) steps down. The change in leadership will be effective 6 January, 2020 as part of the company’s long-term plan. Zaky will move into the new role as Bukalapak’s counselor and founder, tech startup mentor, and chair of the Achmad Zaky Foundation which is to be established in due time.
With this change, Bukalapak’s new C-Suite composition consists of Kaimuddin as CEO, Fajrin Rasyid as president and co-founder, Nugroho Herucahyono as chief technical officer and co-founder, Willix Halim as chief operating officer, Natalia Firmansyah as chief financial officer, Teddy Oetomo as chief strategy officer, and Bagus Harimawan who only joined in July 2019 as chief of talent. Under the new leadership, the company will focus on issues related to talent, capital and financial management, and strengthen Bukalapak’s role in supporting Indonesia’s MSMEs.
Meanwhile, Kaimuddin joins fresh from Bank Bukopin Tbk where he served as director of finance and planning. He began his career as a senior associate at Boston Consulting Group, and was also the MD of Cardig Air Services. Some of the leadership roles he has had include chief financial officer of PT Bosowa Corporindo, managing director of Semen Bosowa Maros, vice president of Baring Private Equity Asia and principal of Quvat.
According to Kaimuddin, Bukalapak is a place where he can work with friends to make positive changes that are useful for this nation and country, and aims to help Bukalapak make a wider impact for Indonesia. “With all humility, I am touched and proud to have the trust of the founders of Bukalapak to continue Mas Zaky’s role and be part of the Bukalapak growth process to the next stage,” he said.
Zaky said Bukalapak was started with personal enthusiasm to create a positive impact for MSMEs, and is proud that in 10 years, Bukalapak is known on the world map as Indonesia’s leading eCommerce. “Now, we invite Kaimuddin to join Bukalapak because his leadership can direct Bukalapak to an even greater level. I believe Kaimuddin is the right person, part of the right team, in the right position, and coming at the right time,” he added.
Carrying a greater role as tech startup mentor, Zaky will strengthen Indonesia’s technology ecosystem in the fields of science and education, entrepreneurship development, impact investment, and research through the Achmad Zaky Foundation. “I believe that humans should not be easily satisfied with their achievements. Now is the time to create a wider impact,” Zaky said.
Rasyid said: “Zaky’s extraordinary vision and leadership have brought Bukalapak so far. To be able to continue to have a positive impact and contribute to the nation through Bukalapak, as well as to continue to innovate, high level of experience and special expertise is needed. I have high confidence that my senior, Kaimuddin, can continue Bukalapak’s values and glory with better talent and asset management, in order to bring the company into a new era.”
Most recently, the Indonesian unicorn Bukalapak appointed Haswar Hafid as VP of advertising. Prior to this, he spent more than five years at Facebook as the head of agency. In this new created role, Hafid will be tasked to ensure Bukalapak’s marketing solution and advertising model can reach brands of all sizes, including micro SMEs.
This comes shortly after Bukalapak partnered Google to drive digitalisation among Indonesian micro SMEs or more commonly known as warungs in the country. The collaboration will help warungs on Mitra Bukalapak onboard to Google My Business, and appear in Google search results to gain more traction and exposure.
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