Bud Communications has bagged seven global and regional accounts recently and they are GroupM's Xaxis, gaming and esports company AdColony, media intelligence company CARMA Asia, RFID tech company ISBC, sneakers and streetwear platform Ox Street, Dutch Blockchain Coalition’s joint venture with Singapore, and esports streaming company Yugen. According to Bud Communications, the appointments for Xaxis and AdColony follow a pitch covering Southeast Asia, India, Australia and New Zealand.
The agency added that the new clients deepen its expertise across both consumer and B2B sectors into fintech, gaming and esports, ecommerce, and adtech. Founder and MD, Oliver Budgen (pictured), said the new normal is accelerating demand for communications.
"As challenger brands take advantage of accelerated disruption, more international tech players are shifting their attention towards Southeast Asia as the centre of gravity for innovation and technology adoption," he said.
Budgen added that competition has also never been more fierce and it has seen how brands that articulate a vision, mission and value proposition stand to gain a massive competitive advantage over those who do not. “Focus is key for us at Bud, and partnering with brands who share our vision and values - together with a healthy appetite for challenger thinking - is what we’d attribute to our growth so far," Budgen added.
Last April, Budgen rebranded Bold Media Singapore to Bud Communications, reflecting the high-growth state of its clients and the agency's role in accelerating their growth. He explained previously that the agency has significantly changed as a business focusing mainly on martech and media clients since its launch. Since then, it has expanded its services and client base to offer integrated communications services across a wide range of technology sectors. "Embracing a new brand identity underpins that evolution and our vision to become Asia Pacific’s leading technology communications consultancy," Budgen said previously.
Budgen joined the team in 2017 as head of Asia. He was previously an account manager at Mutant Communications where he worked with clients such as Blis. He also worked with the likes of BBS, Blue Rubicon and Four Communications.