SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

British Council turns everyday surroundings into walking dictionary

British Council Singapore and Grey Group Singapore have introduced the Visual Dictionary to help non-native English speakers improve their English language skills.

The idea behind the Visual Dictionary is to turn everyday surroundings into one big classroom with the ease of using an app. Learners can snap a photo of an object and the Visual Dictionary will then display the corresponding word in English along with its audio pronunciation.

Regina Goh, director, marketing and communications of British Council Singapore, said, “One of the easiest ways to learn another language is by practicing it every day. The Visual Dictionary is an easy, innovative and effective method that aids students in improving their English language.”

Ali Shabaz, chief creative officer of Grey Group Singapore, said: “Learning English as a second language can be difficult for non-native English speakers. This app helps with the large vocabulary and difficult pronunciations that one can come across. The Visual Dictionary has tackled this issue effectively.”

Read More News

in Singapore by

Hitting too close to home?

Singapore - As competition heats up over a saturated customer pool, lead telcos StarHub and SingTel have launched campaigns with s..

in Singapore by

F5DIGITAL shuffles top ranks

Digital marketing agency F5DIGITAL has promoted its founder and former CEO Gregory Birge to the newly-created role of president...

Trending

Leave a Reply

You must be logged in to post a comment.