Reading Room’s Margaret Manning awarded Officer of the Order of the British Empire
Margaret Manning, CEO of global digital marketing consultancy Reading Room has been awarded an OBE in the Queen’s Birthday Honours, announced on 12 June, for services to British exports to Singapore and wider Asia-Pacific region. Read more here.
BBDO Indonesia wins Nippon Paint business
BBDO Indonesia announced today that it has acquired the creative responsibilities for Nippon Paint Indonesia. BBDO will commence its work with Nippon Paint immediately.Read more here
Clear Channel hires commercial director
Clear Channel Singapore has appointed Linda Tay as commercial director. She will assume overall responsibility of the sales team, as well as commercial and revenue strategies for company. Read more here.
MediaCorp’s OOH Media expands to additional 20 locations
MediaCorp’s OOH Media has rolled out additional 20 Opti-Prime locations in city fringe and suburban areas, owning a total of 40 Opti-Prime locations including the Orchard and city areas. Read more here.
Bloomberg Media unveils new look for its luxury quarterly
Bloomberg Media has introduced a redesigned Bloomberg Pursuits magazine, a quarterly guide to intelligent luxury. Read more here.
Outbrain launches native in-feed offering
Content discovery platform Outbrain, has launched Native In-Feed, a product that allows publishers to use the Outbrain platform to serve native (in-stream) advertising. Read more here.
TNS appoints new global head of innovation and product
Global research consultancy TNS has appointed David Lansanah as global head of innovation & product development (IPD), replacing Steve Landis who is retiring at the end of 2015 after seven years with TNS. Read more here.
Location-targeting ad tech firm Adnear appoints GM
Location-targeting ad tech firm Adnear has appointed Nandita Pal as its general manager for the region.Read more here.
Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud.
The barometer is based on a comprehensive, inclusive approach to data. Read more here.
Golin Singapore hires executive director to lead its government practice
Golin has hired Lim Le-Anne as executive director at the agency’s Singapore. Read more here.
Grey expands its digital expertise with 3 new hires
Grey has made three key appointments in the creative and planning departments to further extend its digital expertise. Read more here.
Magnum creates virtual swing for OOH campaign
To promote the Magnum Infinity ice cream, Magnum has worked with OOH Media to come up with an interactive bus panel to attract and engage its target audience. Read more here.
SMRT Media launches campaign in support of 28th SEA Games athletes
SMRT Media is getting into the sporting spirit. More here. Read more here.
Mindshare realigns South Asia leadership
According to the agency this is as part of the ongoing commitment to delivering adaptive planning and thinking. Read more here.
NUS School of Computing appoints Happy Marketer
The appointment comes following a pitch. Read more here.
Samsung’s larger-than-life phone to comes to Orchard
Have you seen the giant-sized Galaxy S6 edge 4G+ around town? Read more here.
Performics opens Indonesia office
The agency said the market represents a real growth opportunity as digital spend is predicted to more than double in the market over the next three years. Read more here.
Dentsu Aegis Network merges Vivid Group with Isobar
The merger will establish the Isobar brand in Perth and grow the Isobar Group to a team of over 300 across Australia and New Zealand. Read more here.
The Lumenere Group and BlinkAsia merge to form new agency
CATLYST/TV has been formed from the merger between two prominent content and media companies, The Lumenere Group and BlinkAsia. Read more here.
The Hoffman Agency bags ACCA account
The Association of Chartered Certified Accountants Singapore has appointed The Hoffman Agency Singapore as its PR and social media agency-of-record. Read more here.
BBDO and Proximity Thailand make senior promotions
BBDO and Proximity Thailand has made senior promotions in its creative team.Read more here.
psLIVE opens up in Indonesia
psLIVE, a brand experience agency, under the Dentsu Aegis Network, is opening of its representative office in Jakarta. Currently psLIVE has Asia offices in Malaysia and India. Read more here.
BCA launches a competition to push design creativity
This is a competition aimed at enhancing the appreciation for Universal Design in the built environment. Read more here.
Clear Channel Singapore introduces The Wrap to advertisers
Out-of-home media Clear Channel Singapore introduces a new format for advertisers called The Wrap. Read more here.
FIC launches OTT services for its key channels
Key brands FOX, FOX Sports and National Geographic Channel will be made available over the top in partnership with leading platforms in Asia.Read more here.
Sony Pictures Television names content & marketing VP
Sony Pictures Television Networks, Asia, has appointed Virginia Lim as its vice president, content & marketing. Read more here.
F&N takes over SMRT Media spaces at City Hall station
Beverage company F&N has launched a new drink, OISHI Green Tea and this is in line with its marketing efforts. Read more here.
Imagine Group hires new director business director
TV production company Imagine Group Entertainment has appointed Patrick Schult as its director, business development. Read more here.
EZ-Link ties up with Perx to reward commuters
EZ-Link has picked Maiplay, publisher of Perx, mobile marketing and loyalty platform, for its first transit rewards program – the EZ-Link Rewards Scheme with Perx. Read more here.
Ex-global CEO of Maxus lands new role
Vikram Sakhuja, group strategy officer of GroupM Worldwide and previously global CEO of Maxus, will join the Madison Media Group as equity partner and group CEO. Read more here.
Banyan Tree Hotels markets to couples on Instagram
Banyan Tree Hotels & Resorts is banking on Instagram to market itself as the ideal spot for wedding proposals. Read more here.
Isentia appoints David Liu as chief executive of Asia
Media intelligence company Isentia has appointed David Liu as chief executive of Asia to drive growth across the region. Read more here.
FairPrice launches campaign for unsung heroes
FairPrice launched a movement called ‘For the Heroes in our Lives’ to celebrate the nation’s 50th birthday. Read more here.
Etiqa and Maybank sponsor insurance for low-income families
Etiqa Insurance has tied up with Maybank to sponsor the personal accident insurance for 3,000 low-income families in Singapore. Read more here.
Ooredoo launches new campaign to gain brand awareness in SEA
Ooredoo is launching a new global communication campaign with football club Paris Saint-Germain to grow its brand awareness in SEA and MENA. Read more here.
Grant Thornton picks PR agency
The scope of services for Grant Thornton will include corporate communications, profiling, strategic counseling and planning of media strategies across the region. Read more here.
Brightcove ties with Marketo
Brightcove has partnered up with Marketo to help marketers increase video marketing effectiveness. Read more here.
Magzter comes on board as MPAS awards sponsor
The Media Publishers Association Singapore (MPAS) has confirmed that global digital magazine newsstand and book store Magzter as a sponsor of its media publishing awards event taking place in Singapore on 11 May 2015 at The Fullerton Hotel Singapore. Read more here.
How brands can best communicate with Singaporean women
NBCUniversal International Television’s High Heeled Warriors research presentation on women’s content consumption habits has revealed that 75% of Singaporean women use their smartphones while watching TV – a leading number in South East Asia. Read more here.
History Asia teams with Canon for reality series on photography
HISTORY Asia and Canon are on a search for the next amateur photographer in the new season of, Photo Face-Off. Read more here.
Brand New Media adds outdoor channel to its portfolio
Channel provider Multi Channels Asia (MCA) and content company Brand New Media (BNM) have partnered up to bring Outdoor Channel (Asia) to BNM’s Multi-Channel Internet TV Network (MCN) across selected Asia Pacific territories. Read more here.
Mizuno brands with long-distance relay race Ekiden
Mizuno will introduce a first full-fledged Ekiden race in Singapore. Read more here.
Harry’s gets PR help to market its latest hospitality destination
The 12-month contract will see the agency managing overall media communications strategies. Read more here.
Word of Mouth clinches VivoCity, Scotts Square accounts
Boutique PR consultancy Word of Mouth bags two wins. Read more here.
Omnicom Media Group India hires head of investment
Omnicom Media Group has appointed Amol Dighe as head of investment. Read more here.
Mutant Communications eyes expansion with new investor on board
The funding is set to propel the Singapore-based PR and content marketing agency’s expansion in 2015. Read more here.
Grey Group APAC appoints Mimi Nicklin for GSK business
Mimi Nicklin recently joined Grey Group Asia Pacific as vice president, GSK, spearheading the nutrition and oral health businesses for the brand. Read more here.
Tourism Western Australia’s transformational campaign promoting Perth
The campaign shows a transformational day and night image of two destinations beyond Perth. Read more here.
Singapore Kindness Movement creates the Mud Doll
The Singapore Kindness Movement has released a short film about kindness and inter-generational bonding. Read more here.
Havas Sports & Entertainment makes senior promotions
Havas Sports & Entertainment makes senior appointments. Read more here.
MEATliquor appoints local PR agency ahead of Singapore launch
HEAT Branding will help lead MEATliquor’s marketing and PR efforts. Read more here.
theAsianparent announces a multi-million dollar investment
Singapore parenting magazine theAsianparent has announced a multi-million dollar investment from Vertex Venture Holdings. Read more here.
Meltwater launches analytics tool for PR
Meltwater has launched a new product for corporate communications and for business to keep on top of billions of real-time editorial, blog and social media conversations. Read more here.
We Are Social, IAB SG publish study on ‘The State Of Digital’
The IAB and We Are Social launch a report on Southeast Asia’s state of digital. Read more here.
Bata launches campaign for shoe-lovers
Aiming to reconnect with younger consumers, digital agency Section has tied up with Bata to launch an integrated digital campaign titled ‘Have We Met’. Read more here.
BBDO Asia boss Chris Thomas named CEO for the Americas
Chris Thomas, Asia CEO of Omnicom’s creative network BBDO, takes on a wider role to oversee the US, Canada and Latin America. Read more here.
HEAT branding bags PR duties for World Gourmet Summit
À La Carte Productions, a division of Peter Knipp Holdings, has appointed HEAT branding as the official Public Relations agency of the World Gourmet Summit 2015. Read more here.
LEGO helps break Singapore Book of Record for the largest wall mural
The mural will be on display at Westgate until 13 March 2015. Thereafter, it will be taken apart and the LEGO bricks donated to charity. Read more here.
MediaCorp OOH Media platform diversifies its offerings
MediaCorp’s OOH Media platform has converted all its 12 sheet screen wrap formats inside the bus shelters in the city to “Opti-Prime” format. Read more here.
BBDO and Proximity Indonesia hires ECD
BBDO and Proximity Indonesia has appointed Randy Rinaldi as executive creative director. He joins to strengthen the senior management team of BBDO and Proximity Indonesia. Read more here.
Kallang Wave Mall celebrates SG50 with official opening
In partnership with The Walt Disney Company (Southeast Asia), Singapore Press Holdings (SPH) and Citibank Singapore, Kallang Wave Mall celebrated its official opening with a line-up of events in 2015. Read more here.
Ranbaxy selects Havas Media Group for its digital account
Ranbaxy has appointed Havas Media Group India as its digital agency of record for its consumer healthcare brands.Read more here.
BBDO and Proximity Thailand appoints chief client officer
BBDO and Proximity Thailand has appointed a new chief client officer to generate stronger partnerships and push for new business development. Read more here.
Waggener Edstrom Communications makes a push into Africa
Waggener Edstrom Communications has partnered six new strategic firms in Africa to meet increasing client demand. Read more here.
MediaCorp OOH Media creates large zodiac fortune wheels
MediaCorp OOH Media launches interactive zodiac fortune wheel to usher in the Year of the Goat. Read more here.
Dentsu Aegis Network acquires Soap Creative in Australia
Dentsu Aegis Network has acquired Soap Creative, a digital creative agency in Australia. Read more here.
FAS partners MP & Silva to boost Singapore football
The six year deal covers global media rights, sponsorship rights and international events for the Singapore Lions and National age group teams. Read more here.
Honda Australia launches new action-packed campaign
Honda Australia has launched a new campaign as it enters the competitive compact SUV category with its new range of HR-V. Read more here.
BBH Asia Pacific hires senior creative team
BBH Asia Pacific has appointed senior copy writer Nikhil Panjwani and senior art director Gary Lim as the newest addition to its creative team. Read more here.
Nielsen partners ResponseTek for new customer experience solution
The new solution merges the world’s authority in market research and consumer insight with the top global CEM platform. Read more here.
Havas Media Group announces global partnership with Facebook’s Atlas
The global deal will have a heavy focus on US and Western Europe and will see the communications network offering the ad server to its clients during 2015. Read more here.
SPH Radio launches a station just for men
SPH Radio has launched a designated radio station for Singaporean men called ONE FM 91.3. Read more here.
Tourism New Zealand appoints Dog as creative lead to extend reach in Indonesia
Tourism New Zealand has appointed creative agency Dog as its creative marketing and communications agency, targeting the Indonesian market with fully integrated offline and digital marketing paid activities. Read more here.
iSentia launches media portal specifically for Asia
The new media portal has been designed specifically for Asian markets. Read more here.
MediaCorp launches print and outdoor categories for The Laurels 2015
MediaCorp is now calling for entries for its annual awards show recognising Singapore’s favourite ads. Read more here.
AmEx launches heritage campaign for its 90th anniversary
The app allows card members to key in the year they had their AmEx card and in return get a fun fact about Singapore or American Express. Read more here.
UM Singapore bags Singapore Institute of Technology
The appointment covers both traditional and digital media buying and planning duties.Read more here.
TBWASantiago Mangada Puno makes key creative promotions
TBWASantiago Mangada Puno announces a slew of creative team promotions.Read more here.
Fulford PR clinches Future Music Festival Asia’s Singapore debut
One of the region’s largest music festival, Future Music Festival Asia 2015, has chosen Fulford Public Relations to manage its communications campaign.Read more here.
Spotify appoints digital marketing agency
Spotify, has appointed Australian digital marketing agency Switched on Media (SoM) to handle its paid social and digital summer 2014-15 campaign. Read more here.
Citibank Singapore launches interactive ad campaign
The campaign is aimed to raise greater brand awareness among the professionals, managers, executives and businessmen. Read more here.
The Economist launches healthy subscription campaign
The Economist newspaper has placed its subscription plans in the most unexpected of places. Read more here.
Omnicom Media Group brings Atlas to APAC
Omnicom Media Group Asia Pacific has activated its in-market partnership with Atlas, in bringing audience-first programmatic capabilities to Asia Pacific. Read more here.
MediaCorp and TODAY launch Christmas campaign
MediaCorp OOH Media has dressed up its bus shelters’ ad panels as part of its Christmas campaign along Orchard Road.
New consumer personalisation platform launches
Technology integrator EngageClick announced a new consumer personalisation platform that improves the effectiveness of advertising engagement across multiple screens by learning engagement behaviour patterns of consumers and by delivering predictive and personalised ads.
JWT New Zealand acquires Heyday
Marketing communications agency JWT acquires majority stake independent New Zealand digital agency Heyday.
Lion welcomes Ogilvy to its agency village
Beverage and food company Lion announced that Ogilvy will join its agency village roster as the media partner following a competitive pitch process.
Scripps Networks Interactive and Starhub TV to launch HGTV
The US home lifestyle channel will make its debut in high definition on 4 December. Read more here.
MSLGROUP India appoints co-managing directors
They will report directly to Glenn Osaki, president, MSLGROUP Asia. Read more here.
Havas Media Group India bags OCM India account
This account win includes traditional and digital media duties. Read more here.
Lorenzo stages flashmobs at WTA Finals
Jason Teoh, executive director of Lorenzo, said the brand’s activation has generated positive visibility for the main board listed company. Read more here.
Havas Media Melbourne wins Local Fitness account
The agency will be overlooking planning and real time buying of display advertising for its new local client. Read more here.
Sampoerna appoints media agency in Indonesia
Sampoerna, one of the largest Indonesian tobacco companies and a subsidiary of PT Philip Morris Indonesia, has awarded its digital business to Mindshare. Read more here.
Sri Lankan newspapers create special editions for elderly
TBWA and PHD join forces for Sri Lankan campaign for the elderly. Read more here.
MP & Silva renews Italian Serie A until 2017-2018
MP & Silva acquired the Italian league’s international rights for the next three football seasons, and will continue to manage the worldwide distribution from season 2015-2016 to 2017- 2018, after successfully winning the tender launched by the Lega Serie A. Read more here.
Castlewood Group partners with TV show The Apartment
Castlewood Group is the exclusive property partner of the show’s latest installment: The Apartment Celebrity Edition. Read more here.
BlisMedia appoints Australia and New Zealand ops lead
Global adtech firm BlisMedia has appointed Nick Ballard as managing director for Australia and New Zealand. Read more here.
Scripps Networks beefs up APAC distribution and ad sales team
Scripps Networks Asia Pacific has appointed Leena Singarajah as the head of distribution and ad sales. Read more here.
Coca-Cola makes marketing push in Myanmar
Coca-Cola’s Thadingyut packaging will be available at all major supermarkets, consumer goods outlets and provision stores across Myanmar from the first week of October. Read more here.
Singapore Zoo launches rhinoceros conservation awareness campaign
Singapore Zoo will launch a rhinoceros conservation awareness campaign, titled Rhinos in Trouble: The Hornest Truth, from 20 September to 19 October 2014 to raise awareness about the plight of rhinoceroses in the wild.Read more here.
Publicis Groupe and Adobe enter strategic partnership
The collaboration is expected to accelerate Publicis Groupe’s goal to make combined digital and emerging market revenue 75% of its multi-billion dollar business by 2018. Read more here.
4 different affluent consumers brands should identify
Based on extensive research and knowledge on the affluent consumer, Agility Research has identified four different affluent consumer profiles. Read more here.
Hakuhodo’s push to better merge online and offline
Japanese creative firm Hakuhodo has started offering its new tool called Activation-Ad. Read more here.
Y&R Group Indonesia gets new ECD
Y&R Group Indonesia has appointed Yerry Indrajaya as executive creative director. He will be replacing Kevin Le who has been with the agency a little over three years. Read more here.
JP Morgan and Tesco funded e-commerce site Lazada has appointed DFW Creative as its public relations agency after a pitch. Read more here.
UTV Media’s sports radio station talkSPORT has extended its international partnership with the Premier League for an additional three years until 2019.Read more here.
Led by JKR’s Singapore office, the new design is said to take Bonds back to its roots.Read more here.
Deloitte has come on board as the official professional services partner for the 28th SEA Games with the Singapore Southeast Asian Games Organising Committee. Read more here.
Wunderman Korea has appointed Steven Koh as its new managing director. He will be reporting to Martin Conneen, president, Wunderman Asia Pacific. Read more here.
FOX International Channels (FIC) Asia has partnered with New Classics Media (NCM), a China-based film and television company, which grants FIC the exclusive broadcast and distribution rights in all markets outside of mainland China for NCM’s new modern-family comedy/drama series, Tiger Mom. Read more here.
In celebration of National Day, Electrolux is giving Singaporeans the chance to find out what popular local dish truly represents their personality. Read more here.
Satrio’s primary focus will be on devising strategies for key clients such as Nokia, Microsoft and Ford. Read more here.
The campaign was shot by the Animated Storyboards team. Read more here.
The Coffee Bean & Tea Leaf will be making its entry in the Japanese market by the end of this year. Read more here.
UEFA has announced an exclusive agreement with MP & Silva for the media rights in Japan for the European Qualifiers to UEFA EURO 2016™ and the 2018 FIFA World Cup™. Read more here.
Singapore and Malaysia are leading in Southeast Asia in terms of online and retail sales, with 50% of the population making e-commerce transactions. Read more here.
Allied APAC, a consolidated subsidiary of Allied Architect which offers social media marketing support for businesses, has developed a crowdsourcing service ReFUEL4 which specialises in Facebook advertising creation. Read more here.
Video platform Dailymotion and digital ad sales network Pixel Media have inked a deal where Pixel Media will represent the direct campaigns on Dailymotion.com. Read more here.
Smaato, a mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), is collaborating with BlackBerry. Read more here.
Exponential Interactive, a digital media solution agency has launched a range of video-enabled engagement ad formats through its display, video and mobile audience engagement divisions Firefly Video, Adotube and Appsnack. Read more here.
Fox International Channels has announced that Season 5 of The Walking Dead will debut in all its 125+ markets on 13 October. Read more here.
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch. Read more here.
Dentsu Media has hired Nutchanun Chiaphanumas as its first ever executive creative director. Read more here.
Nissin Foods Holdings has entered into a three-year global partnership deal with English professional football club, Manchester United. Read more here.
Spencer Stuart, one of the world’s leading executive search firms to design the entrepreneurship program and the selection process. Read more here.
The Korea Tourism Organisation’s M.I.C.E. team has launched its second “Master Planner Challenge” contest. Read more here.
Big data company AdNear and Mindshare have partnered up to push location-based mobile advertising services to brands across Asia Pacific. Read more here.
Grey Group Singapore has launched its own in-house production facility called GreyWorks Singapore. Read more here.
Boutique digital media agency Mediatropy has appointed Philipp Kristian Diekhöner (pictured) as creative director to help expand the agency’s service portfolio in the fields of brand strategy, experience and innovation. Read more here.
Vserv.mobi has inked a joint partnership with Microsoft Devices in Vietnam. Read more here.
WPP media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the new technology. Read more here.
MediaCorp OOH Media has been appointed as the exclusive media partner to market and manage the new digital screen at Orchardgateway, a new mall located in the heart of Orchard Road. Read more here.
Erwann Thomassain has been appointed head of marketing for APAC, based out of Singapore. Read more here.
Singapore Press Holdings is flying in British artist Stephen Wiltshire to draw the Singapore skyline as a highlight of its 30th anniversary celebrations this year. Read more here.
Dentsu Aegis Network Singapore has partnered with President’s Challenge to present the ‘Gift of Art’ to over 600 beneficiaries for its “One Day for Change Committed” initiative. Read more here.
Media technology company Komli Media has launched an Android app for its Remarketing Demand Side Platform customers. Read more here.
Ogilvy & Mather Melbourne has appointed Belinda Danks-Woodley as group account director and Joe Heath as strategy director. Read more here.
SMRT has launched the iMOB, or I’m On Board- a single platform that integrates advertising, digital and retail businesses. Read more here.
Advertisers now have the option of a screen-wrap placement, expanding total display size by another 60% to further amplify their campaign creative. Read more here.
Lipton has come on board as its first advertiser. Read more here.
Warner Bros Home Entertainment has appointed Vizeum as its media agency. Vizeum will be tasked to handle all media strategy, planning and buying duties for the brand in the Australian market. Read more here.
Social media and mobile agency KRDS Singapore has won two new accounts with Converse Singapore and Great Eastern Women’s Run Singapore. Read more here.
CIMB Bank is once again sponsoring The Color Run event happening over the weekend of 30 and 31 August 2014. Read more here.
Leo Burnett India has hired Prajato Guha Thakurta and Sachin Kamble as associate executive creative directors. Read more here.
OOH media company JCDecaux has revamped its billboard in Chinatown. Read more here.
Havas Media Group has appointed Pranay Shah Singh as head of strategy for Indonesia. Read more here.
Publicis Singapore has appointed Joanne Theseira as new business director, a newly created role. Read more here.
Word of mouth agency Advocacy has launched its India operation with Srikanth Sarathy as COO. Read more here.
The Event Company has appointed Geoffrey Fry as creative director. Read more here.
Komli Media has announced an exclusive partnership with Adquant and Facebook Preferred Marketing Developer. Read more here.
Lucasfilm has appointed Teresa Cheng to the post of general manager for Lucasfilm Singapore. Read more here.
ThoughtBuzz, the analytics arm of TO THE NEW, will be integrating with DataSift to provide advanced Twitter analytics for marketers and analysts. Read more here.
Techsailor, a TO THE NEW group company, has announced the launch of Social IQ, an integrated Social CRM offering. Read more here.
Australian content marketing agency King Content has opened the doors to a new office in London, hot on the heels of launching in Singapore and Melbourne. Read more here.
Mobile is driving 30% of the traffic in India and Southeast Asia but contributing to only 20% of the total transactions. Read more here.
TNS has promoted Chaitanya Reddy to the newly created role of political & social director, Mekong Region. Read more here.
iris Worldwide Singapore has appointed Ed Cheong as its new creative director, reporting into Grant Hunter, regional creative director and Craig Mapleston, managing director, iris Worldwide Singapore. Read more here.
Maxus Singapore’s managing director Lena Goh will leave the agency at the beginning of June to head marketing for the Infocomm Development Authority. Read more here.
Independent boutique public relations and social media consultancy PRecious Communications has added three new clients to its roster in its second year. Read more here.
Havas Worldwide Southeast Asia (SEA) has promoted Victor Joseph ‘VJ’ Yamat to the role of managing director of healthcare operations SEA in a move that enhances the agency’s effort in strengthening its growing health portfolio and business across the region. Read more here.
Omnicom Media Group (OMG), Asia Pacific has appointed Anathea Ruys to lead Fuse, its branded content, sponsorship and ideation unit that services clients within the network and its brands, OMD, PHD and M2M. Read more here.
Arcade has created an integrated campaign for the launch of Unilever’s Clear Hair & Scalp Care range in Japan across broadcast and print. Read more here.
In preparation for the next phase of growth in 2014, Dentsu Indonesia has announced the appointment of three key management leaders. Read more here.
In an effort to build and nurture local talent, SMG Social, Starcom’s social and content division, has spearheaded an initiative called ‘SMG Social Connect’ to train Singaporean students to be certified community managers. Read more here.
RajDeepak Das has been appointed as the chief creative officer, Leo Burnett Group India. Read more here.
Evian has launched the second stage of its global Amazing Baby & Me 2 campaign, tying it into the Spider-Man 2 movie. Read more here.
Emirates Airline and its media agency Havas Media Group have partnered with Microsoft Advertising as one of the key partners for its global brand campaign. Read more here.
OCBC Bank will be the Official Card Partner for the BNP Paribas WTA Championships Singapore. Read more here.
Havas Media Group has appointed Anwesh Bose to the newly created role of managing director of Arena Indonesia. Read more here.
OMD Tasmania has appointed Matt Fishburn to the dual role of Clemenger Tasmania’s new managing director and media director. Read more here.
As a part of their 80th Anniversary celebration, Nissan has launched a new program that embodies the ‘love stories’ between Nissan drivers and their cars. Read more here.
ZooMoo makes debut on StarHub
Beach House Pictures and StarHub has launched Singapore debut of ZooMoo on StarHub TV, Asia’s first kids channel fully dedicated to wildlife. Read more here.
The season four US premiere of Game Of Thrones on Sunday, 6 April was watched by an average of 6.6 million viewers, making it HBO’s most-watched program since the finale of The Sopranos in 2007 (11.9 million viewers). Read more here.
In a bid to showcase its Airfryer, a Philips Airfryer birthday food truck – laden with crisp, guilt-free, air-fried food – which was running around the streets of Singapore. Read more here.
adidas Indonesia has appointed VML Qais as its digital agency of record. Read more here.
Twitter has appointed Delilah Chan as the head of advertising sales for Singapore and Malaysia, Twitter. Read more here.
Omnicom Media Group Thailand has appointed Suphanee Dechaburananon as senior consultant. Read more here.
Virgin Active has appointed Saatchi & Saatchi Thailand as its creative agency. Read more here.
Kantar and Twitter have entered a global partnership with agreement for over five years. Read more here.
LinkedIn has introduced its Content Marketing Score, a data-driven analytics tool that quantifies and benchmarks a brands’ content marketing effort on LinkedIn. Read more here.
In his new role, Narayanan will report to Nichola Rastrick, managing director of SEA, and joins the SEA management team. Read more here.
A travel-inspired fashion brand for men Pudu has launched in Singapore. Read more here.
According to SingTel’s news app Newsloop, consumption of national news ranks the highest. Read more here.
Out-of-home ad provider Clear Channel Outdoor (CCO) is rolling out an interactive mobile advertising platform globally called Connect. Read more here.
OMD has announced their appointment as the media agency for two Australian brand clients: RACV, a $14m account and the $16m Pacific Brands account. Both were awarded to OMD following a competitive pitch. Read more here.
How boutique hotel BIG Hotel pushed its unique visitors with a new site and creative digital campaign.Read more here.
Creative agency BBH Asia Pacific and the Economic Development Board of Singapore have launched the application.Read more here.
Moove Media, ComfortDelGro’s outdoor advertising arm, has launched Moove IT Digital Kiosk. Read more here.
Daikin Airconditioning has launched a campaign for its new Super Multi Series. Read more here.
The Media Shop has appointed Lee Chee Wee (pictured) as digital director. Read more here.
The World Federation of Advertisers has appointed 12 new leaders to its executive committee and other senior positions. The executive committee is the senior decision-making body in the organisation and is charged with devising and steering WFA strategy. Read more here.
Omnicom Media Group Asia Pacific has expanded its accountability team and appointed Sofia Savvidou as the head of trading and accountability APAC. Read more here.
Mountain Dew has announced an official international partnership with 20th Century Fox’s X-Men: Days of Future Past. Read more here.
Singapore-based independent digital agency Section is working with India-based Fortis Surgical Hospital to launch an integrated campaign. Read more here.
Carat has extended its Australian presence with its recent launch in the Queensland market. Read more here.
Tata and Lowe are creating awareness amongst women about their powers and responsibilities as citizens of India. Here’s how. Read more here.
Guinness has invited Singaporeans to get into the Irish spirit from 14 to 17 March with a new digital campaign to promote the festivities. Read more here.
Unilever Clear shampoo’s Ice Cool Menthol range has launched a new ad with the help of Lowe Singapore. The TVC will run across Thailand, Vietnam, Indonesia, Malaysia and Philippines. Read more here.
Wunderman Australia announces the appointment of Dom Hickey as head of planning. Read more here.
Guardian News & Media (GNM) has extended its partnership with media and communications agency PHD to cover Guardian Australia’s digital properties. Read more here.
Carrefour has appointed BBDO Indonesia as its creative duties in the Indonesian market. Read more here.
Havas Media Group, the global media network of Havas, has formed a strategic alliance with Kiwi agency Lassoo Media. Read more here.
M&C Saatchi Sydney has appointed Ben Cooper as group innovation director. Read more here.
Groupon has launched Groupon Partner Network (GPN), a proprietary local e-commerce affiliate marketing platform designed to help online publishers monetise their online presence through the promotion of Groupon deals. Read more here.
OMD has extended its contract with Tourism Australia. Having landed the global account back in 2012, the contract with OMD Sydney includes coverage across 16 markets, incorporating offline, online, SEO, SEM and social. Read more here.
Motive Media, a nightlife media network for venues and events, has launched in Singapore. Read more here.
Microsoft announced the appointment of Rukmani Subramaniam as its new chief marketing & operations officer for Malaysia. Read more here.
Singapore’s Clozette.co is now open for marketing partnerships in the Philippines in response to overwhelming traffic it has been getting from the island nation. Read more here.
Tickled Media has hired Neetu Mirchandani as the vice president of strategic alliances and communications for Asia Pacific. Read more here.
Bates CHI&Partners Singapore has appointed Christina Chong as managing director, reporting to CEO David Mayo. Read more here.
Weber Shandwick has announced the appointment of Stuart Kelly to lead the firm’s operations in Bangkok, effective immediately. Read more here.
Go Communications has formed a partnership with Sengdara Communications in Laos, headquartered in Vientiane. Read more here.
M&C Saatchi has hired Chiquita King (pictured) to group head of the Optus team. King joined M&C Saatchi from Leo Burnett where, as group business director, she led the Canon, Colonial First State and eBay accounts. Read more here.
Lowe Indonesia has retained duties as AOR for Indonesian instant noodle brand Indomie.
CA Technologies promotes APAC president and GM
CA Technologies announced the appointment of Kenneth Arredondo as the president & general manager of Asia Pacific & Japan with effect from 1 April 2014. Read more here.
FOX International Channels Asia has announced that Jacqui Feeney will join FIC as managing director, Australia and New Zealand, from 1 May, 2014. Read more here.
Mediabrands has promoted UM Spain’s strategy, insights and analytics partner, Pablo Gomez (pictured), to the role of regional communications planning director, IPG Mediabrands, APAC. Read more here.
Project: WorldWide has appointed industry veteran Michael Tan as managing director shopper marketing, Asia Pacific. Read more here.
FutureBrand has demonstrated its continued strategic investment in the Australian market with the additions of Richard Curtis as chief executive officer and Graham Purnell as executive director, creative. Read more here.
Australia’s first integrated online and digital out-of-home content platform oOH! Media has launched a content platform across more than 50 universities throughout the country. Read more here.
Paul Bradbury has been appointed as the regional chief executive officer of the WhybinTBWA Group Australia and New Zealand, overseeing WhybinTBWA, Digital Arts Network (DAN), The Integer Group, Eleven PR and Fleishman Hillard. Read more here.
Clear Scalp & Hair has partnered with NBC’s “The Voice” for season six of the Emmy award winning singing competition show as the official hair care sponsor of the show. Read more here.
MP& Silva announced its three year partnership with the Badminton Asia Confederation for the exclusive worldwide media rights for its calendar of events, including the region’s premium international tournament in the Badminton Asia Championships. Read more here.
Branding consultancy Consulus has launched an enterprise social network, offering companies the ability quickly share ideas and updates, and retrieve them with ease later on. To date, CastleUp is used in Singapore, Vietnam and Brunei. Read more