As rainbows filled social media streams over the weekend, consumer brands were leading the charge to support the Supreme Court’s decision on same-sex marriage.
Social analytics platform Spredfast said 3.6 million tweets using the #lovewins hashtag had been posted as of Friday.
— Starbucks Coffee (@Starbucks) June 26, 2015
— American Airlines (@AmericanAir) June 26, 2015
— ABSOLUT VODKA (@ABSOLUTvodka_US) June 26, 2015
— Marriott Internat'l (@MarriottIntl) June 26, 2015
— Game Of Thrones (@GameOfThrones) June 26, 2015
Tech companies including Google, Uber and Facebook used their own platforms and social media to celebrate the decision.
A Google search for “gay marriage” showed an image of people holding hands at the top of the search results, while Uber displayed rainbows behind its cars.