It was Father's Day this weekend and brands, like individuals have joined in the outpouring of affection for fathers. Here's how these major brands did it:
Oreo's Father's Day
This Oreo ad features a sassy little girl showing her dad how it’s done, that is, how to savour the biscuit in classic Oreo twist-lick-dunk precision.
Loving Eyes- Toyota Safety Sense
Making a case for the car’s safety features, this Toyota ad traces the seemingly ordinary on-the-road moments between father and daughter. The ad cleverly mimics a home video montage for extra nostalgic appeal.
This Dove commercial piggybacks on its #RealStrength campaign and features clips of real fathers-to-be reacting to news of their wives’ pregnancy. Cue the waterworks.
Learning to Hug-Fairy Non Bio
Who knew detergent ads could get so emotional? This commercial tells story of a father and son pair which drifted apart over the years. They finally sit and confront this unwanted distance and quite simply, hug it out. At the end of the day, Fairy Non Bio wants you to #NeverStopHugging.
Budget airline Scoot wants you to gift your father with something out of the ordinary - a plane ticket, a Scoot plane ticket to be exact. Promotions accompany this guilt-trip.
For once, don’t get Dad the same old gift. Win him a $50 Scoot voucher! Just tell us how many times each 'same old Father’s Day gift' appears in this video. How many times did you see each item (tie, socks, wallet, watch and the belt) appear? Up to 10 lucky winners will be selected! :D
Posted by FlyScoot on Wednesday, June 17, 2015
GrabTaxi is giving away $3 off rides this Father’s Day week, to commemorate the sacrifices fathers go through for their families. See below for promocode." data-width="500">
Remember how your dad drove you around when you were a kid? To pay tribute to all awesome dads, we're giving you $3 off...