Publicis JimenezBasic (PJB) has named Brandie Tan as its new executive creative director, roping in one of the country’s highly-acclaimed creatives in the Publicis network.
Serving as ECD of Lowe Vietnam, BBDO Guerrero, and most recently, Lowe Malaysia, JR Ramos, Joint CEO of PJB, said that “Brandie will be a shot in the arm for our Creative Team at Publicis JimenezBasic.”
“With both creativity and effectivity awards under his belt for traditional, digital, and fully integrated campaigns, he will help improve and push the quality of our work so that our brands remain successful and top-of-mind for many people,” he adds.
Tan (pictured) began his career at BBDO Guerrero in 2000 as art director and associate creative director in 2004 where he handled the Pizza Hut, Pepsi, Visa and FedEx accounts.
He then moved on to JWT Philippines in 2007 where he, along with Tin Sanchez, won the Philippines’ first ever Gold Lion for their work on the Lotus Spa Radio Campaign.
After working at Lowe Vietnam, Tan returned to BBDO Guerrero in 2008 as head of art and helped create the popular ‘Lola Techie’ campaign for Bayan Telecommunications. He was then promoted to become one of the agency’s joint ECDs together again with Tin Sanchez to produce the iconic “It’s More Fun in the Philippines” campaign.
In 2011, he was ranked as the no. 1 ECD in the country after having helped BBDO Guerrero garner local and international awards for clients such as FedEx, Bayer Saridon, Pepsi, Anlene, and The Philippine Department of Tourism. He left the agency in 2012 and spent the last two years in Lowe Malaysia.
“Publicis JimenezBasic’s work has always been part of Filipino pop culture and I’m happy to now get a chance to be part of creating new campaigns with the hope of achieving the same status,” Tan said.
“There is much to be done, especially in being able to speak with the audience through mobile, social and online. The goal is to push the work by keeping the insights local and the crafting global.”