Brand New Media (BNM) has launched a new IPTV channel, healthyMEtv in Australia. Content will also be available through media company Seven West Media’s Plus 7.
healthyMEtv will offer over 150 programs covering the best of fitness, nutrition and healthy living. Channel hosts include sports legend George Gregan, journalist and news presenter Kellie Sloan and media personality Shelly Horton.
The channel will employ the recently launched AMAA Audited Website Measurement Service for accountability to its partners.
Brand New Media is also creating a host of channels and content in the Australian market including healthyMEtv, mySURF.tv, 4ME and foodforlifetv. The company has offices and studios operating across Australia, Singapore, US and Europe.
Perry Smith, CEO, BNM said: “As the market has evolved, brands are faced with the need to embrace the changing digital and entertainment landscapes. Consumers are in control and expect content on demand according to their individual interest. ”