Brand HK calls for pitches for Mainland and global digital media promotion

Hong Kong authorities have called for new pitches for the digital media promotion of Brand Hong Kong internationally and in mainland China respectively, which will last for 12 months commencing on 1 August 2025 and expiring on 31 July 2026.

In conversation with MARKETING-INTERACTIVE, the Information Services Department said it has been promoting Hong Kong as Asia’s world city and an events capital abound with opportunities through the Brand Hong Kong platform by various means, including events, website and social media promotion.  

The two tenders seek to identify suitable contractors to provide services for digital media promotion of Brand Hong Kong in the international and Chinese Mainland markets respectively.  

The contractors are required to undertake digital media promotion including planning, booking and coordination of advertisements on online and social media channels in the respective markets to promote Brand Hong Kong. The tenderer’s technical and price proposals will be evaluated in accordance with the established procedures and criteria.

According to the official tender document, the tender submission deadline will be at noon on 12 May 2025. All tenders must be deposited in the tender box before the tender closing time. Late tenders or tenders not deposited in the specified tender box will not be accepted.

Don't miss: HK hands Brand HK digital media promotion remit to two local agencies

Back in 2023, the Hong Kong government spent close to HK$17m to recruit digital agencies Tango Digital and Founder New Media to help promote “Brand Hong Kong” in Mainland China and internationally.

According to the government gazette published on 28 July 2023, the ISD approved two contracts of HK$8.56m and HK$8.28m respectively, to hire Tango and Founder New Media.

On the other hand, Hong Kong Tourism Board (HKTB) has also called for pitches for global creative agency services. The agency will help shape HKTB's communication and promotional strategies to accentuate Hong Kong’s uniqueness on the global stage.

Scope of services includes but not limited to account management, strategic planning, and creative services to shape our communication strategy and promote Hong Kong’s uniqueness for the next three years, with the potential to extend for another three years based on satisfactory performance. 

This also aligns with the government's effort in bolstering local tourism. According to the latest Budget 2025, the government will allocate HK$1,235 million to the HKTB in the coming year. This funding aims to promote the idea that "tourism is everywhere" and to implement the development blueprint for Hong Kong's Tourism Industry 2.0 (香港旅遊業發展藍圖2.0).

The HKTB will collaborate with more international brands to tell the good stories of Hong Kong's tourism. For example, the HKTB signed a three-year global strategic partnership agreement with Art Basel to establish immersive experience zones of Hong Kong culture in all four annual Art Basel shows around the world, strengthening Hong Kong's connection with the global art scene. The government will also step up efforts to promote a series of distinctive tourism products such as eco‑tourism, panda tourism and horse-racing tourism to enrich travel experiences in Hong Kong.

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HK calls for pitches for digital media promotion of Brand HK
Hong Kong invites tenders for digital media promotion of Brand HK