BPN, IPG Mediabrands’ third full-service media agency will be celebrating its first anniversary with over US$1 billion in billings and a global footprint of over 400 employees across 36 offices in 22 countries.
The agency offers its clients an integrated programming strategy made up of all marketing disciplines, especially in the digital, social and shopper marketing areas. In 2013, the agency won 31 new accounts including: E-bay, Café de Colombia (social) and H&M.
In the past months, the agency won media planning and buying duties for Direct Asia while retaining the business for AJE Group in Thailand and for Telkomsel in Indonesia, where it has tied up with Interface and led by Technical Advisor, Ranjeetha Menon.
"As the youngest global media agency network in Asia, BPN brooks few conventions and holy cows. It's native to the social age, thrives on content that creates its own media and turns the path to purchase on its head by respecting the shopper in people, " Prashant Kumar, president of IPG Mediabrands, World Markets Asia said.