Zhou Boyi has been named CMO of Live Nation Electronic Asia.
The former CMO of Jungle, Zhou brings knowledge and experience gained from years of working with some of the biggest names in EDM such as Skrillex and Martin Garrix, plus producing events in Asia such as the Electric Jungle Music Festival, which he co-founded in 2015.
In the newly-created position, Zhou will lead the company's marketing and partnership teams in Shanghai.
"It is my great honour to join Live Nation Electronic Asia and be a part of the world’s leading live entertainment company," said Zhou.
"With my industry knowledge and the company’s global network, I am confident we will be able to curate a series of unique music events and connect more fans with the world’s top artists, sharing electronic music culture in many more corners of the globe."
“Live Nation Electronic Asia has made great in-roads into China by introducing Creamfields to multiple cities and building dance music communities across Asia. By bringing the extremely talented Zhou on board, we will look to solidify our position in the region and work to diversify our artist touring and festival business to reach a broader audience," added Jim Wong, managing director of Live Nation Electronic Asia.