Boutir launches TVC to explain easy-to-use features of its mobile apps

Hong Kong-based social mobile commerce solutions provider Boutir has launched a TVC to showcase the features of its app. 

Coming with the tagline "Your online store solution from a mobile phone”, the TVC, titled The Three Boutir Genies, premiered on ViuTV on 27 July. The TVC makes use of science fiction animation to tell how Boutir’s mobile interface can address merchants’ pain points related to setting up an online shop.

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It features three genie figures, including the web bouncer, the multitasker and the payment handler. Each represents a set of common pain points of online merchants, such as not knowing how to design and launch an online store, managing the administrative work, logistics, and advertising, and processing a large amount of payments.

At the end of the TVC, the characters tell how Boutir’s mobile interface allows merchants to set up an online store with relative ease.

Apart from the latest TVC, Boutir became Facebook's preferred partner for commerce and Google Partner for AdWords earlier this year, making it the first vendor in the region with a mobile app launching an online store.

In addition, Boutir’s in-app ad buying feature programme further helps merchants automatically install the Facebook Pixel tracking code through its interface API under the programme, thereby establishing product catalogue, real-time links to Facebook store and dynamic ads to promote their products.

Merchants can place Facebook and Google conversion ads directly and use the accumulated post-ad data which enables SMEs to engage potential customers with better targeted marketing campaigns, enabling them to gain revenue directly.

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