Social mobile commerce solutions provider and multi-channel commerce platform Boutir, and online marketing and enterprise data solutions provider iClick Interactive have announced a strategic partnership.
The partnership will provide several opportunities for Boutir and the SMEs on its platform. The behavioural data of iClick's 900+ million users will allow Boutir to increase the technological sophistication of its ad marketing campaigns and deliver digital marketing solutions for the merchants on its platform. Merchants will have access to marketing capital and targeted marketing solutions on Boutir to increase ad conversion. In addition, access to iClick's O2O resources in Southeast Asia will facilitate Boutir's expansion in the region and accelerate merchant adoption of social media eCommerce on the Boutir platform.
Boutir expects that this strategic partnership will help SMEs enhance their long-term profitability and competitiveness through better deployment of digital marketing solutions and engagement with customers.
Boutir’s founder Eric Ng said, "We are very excited and pleased to welcome iClick as one of our key strategic partners. iClick is a well-known independent marketing and enterprise data solutions provider in the region. To help SMEs achieve marketing autonomy and ultimate success, Boutir and iClick share the vision of helping SMEs improve their marketing experience. Our mission is to help every SME, regardless of size or experience, become more effective and precise in its online, content and social media marketing strategies. We look forward to seeing the synergy of our relationship generate effective results in the future."
Earlier this year, Boutir became a Facebook Preferred Partner for Commerce and a Google Partner for AdWords in Hong Kong. In June, the company’s launch of its In-App Ad Buying Feature Program is hoped to further help merchants by automatically installing Facebook’s Pixel tracking code through its interface API, thereby establishing product catalogues, real-time links to the Facebook store and dynamic ads to promote their products.