Bonsey Jaden names a new general manager

Bonsey Jaden names a new general manager

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Marketing and branding agency Bonsey Jaden, has promoted Christopher Cumming (pictured) to general manager. He was previously a group business director for a little over a year, according to his LinkedIn. 

Before working at Bonsey Jaden, he was previously at Wavemaker, as director of social media and content marketing for nine months. He also worked at Bonsey Jaden before Wavemaker as senior client director for almost two years. When he was at the agency during this period, he had several clients such as Cetaphil, House of Suntory and Suntory All-Free. 

Don't miss: Bonsey Jaden hands Daniel Loo regional ECD reins

Cumming was also at WPP agency, Wunderman Thompson, for over two years. He first joined as an account director and handled adidas, Lego and SilkAir accounts before being promoted. He was promoted to content director and lead and handled several more accounts such as HPB, Spring Singapore, Bira 91 and New Business. Cumming's experience does not end there. He was also at We Are Social, TBWA\ Group Singapore and BBDO Worldwide. 

MARKETING-INTERACTIVE has reached out to Bonsey Jaden for more information. 

In October 2022, Bonsey Jaden appointed Daniel Loo as regional ECD, bringing with him over 20 years of experience. He was previously regional head of copy at Grab and also worked at Ogilvy, McCann and Hakuhodo. Some of the brands Loo has worked with include Toyota, OCBC Bank, Maxis, NestlĂ©, GSK, Pizza Hut, Carlsberg, Libresse, and Unilever. Loo explained that he as really drawn to the agency's adaptable and very flexible culture because one thing he has learnt over the past two decades is there are no clear-cut solutions, especially now.

Related articles: 

Ex-Malaysia Airlines' brand lead Sagar Paranjpe joins Bonsey Jaden
Bonsey Jaden promotes Philippines GM to oversee SEA and Australia
Bonsey Jaden sells majority stake to China-based digital tech firm CUE Group

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