BNP Paribas gets in on the WeChat Live action

BNP Paribas has partnered with social and mobile agency KRDS Shanghai to develop a WeChat live quiz for its guests during its annual dinner, which celebrated its employees at Changzhou and Tianjin. There were over 200 guests at each location.

The WeChat live interactions included a set of two quizzes on the rich history of BNP Paribas and staff anecdotes, and a voting system to elect the best show of the night on WeChat. Live leader boards and countdowns were also displayed on a main screen to push engagement and enhance a friendly competitive spirit among the guests.

According to a press statement, the process saw high employee engagement and also recruitment on the WeChat account. This was seen through a participation of over 95% employees in the WeChat live during the interaction.

“Compared to traditional dinner, a WeChat live interaction enabled all our staff onsite to participate with enthusiasm. The staff was able to enjoy competing with each other while learning about BNP Paribas’ history in an interesting manner,” Maggie Ma, head of brand and communications, China at BNP Paribas, said.

“KRDS believes WeChat can be more than a digital marketing platform for brands. As a daily life tool for people in China, brands can leverage WeChat in many aspects of their corporate life, like an annual dinner party to strengthen ties with employees, just like BNP Paribas did with its live WeChat interaction,” Aurelien Ferrie, the general manager at KRDS Greater China, said.