BMW wants to take its prospective buyers into the great (but comfortable) outdoors, as it reveals the details to its upcoming BMW X Land Glamping Experience event.
The first car ?glamping? (glamorous camping) outdoor event of its type in Hong Kong, the weekend getaway will take place at a 150,000 sq. ft camping site at the Natural Garden in Yuen Long. Participants are being encouraged to get away from the city to enjoy nature and try out the BMW X family of vehicles.
Event marketing materials
Spanning two days, the event includes a series of attractions such as cookout sessions, a latte art workshop, movie nights, stargazing, and yoga exercises. The X series line-up of BMW models from X1 to X5 will also be available for anyone to take out on a test drive. Souvenir gift packs will be given out to guests according to what sessions they attend..
The campsite itself will be split into eight separate themed areas providing different activities. These include; a car camp, a ?glamourous zone?, a ?gourmet zone?, an ?active zone?,? a ?kids zone?, a ?doggie zone? to take pets, and an area for night activities.?
The BMW X Land Glamping Experience will take place on the weekend of 7-8 December 2019, with registrations already available online.