Automotive brand BMW Thailand has partnered up with nine local and international artists from the “BMW Unbound World of Art Series” project to design new stickers that will help share messages of love and care in these times of COVID-19 social distancing. The net proceeds from sticker sales will be presented to Chaipattana Foundation’s Fund for COVID-19 (and Other Diseases) to support the procurement of medical equipment and supplies for hospitals and healthcare professionals treating patients with COVID-19.
The “BMW Fight COVID-19” sticker set features a total of 24 stickers which can be downloaded via LINE, Facebook and Instagram. The LINE set is available from the sticker shop for about 2 USD (100 coins) with no expiration date, while Facebook and Instagram users can download the stickers to touch up their Stories for free.
This sticker set came to life with the sparks of inspiration from the nine artists’ spectacular work on BMW Art Cars. The moving canvases featured designs by Duangrit “Duang” Boonnark, architect and designer Nontawat “Mhoo” Charoenchasri, graphic designer and founder of Ductstore Milin Yuvacharuskul, fashion designer and founder of Milin Pasinee “Jeep” Kongdechakul, illustrator Teerayut “Thun” Puchpen (TRK), street artist Matunart “Pueng” Sosothikul, illustrator Andrei Robu, Spain-based artist Peap Tarr & Lisa Mam, Cambodian street artist duo, and Ploy Kasom x Tube Gallery, a leading Thai fashion house.
Alexander Baraka, president of BMW Group Thailand said BMW needed to be there for one another more than ever in this fight against COVID-19. Baraka explained that in these tough times, the company "fully understands the importance of physical distancing", but also wants to help bring a touch of color and joy to everyone at home.
"The designs of these stickers embody the spirit of BMW Art Cars in the ‘BMW Unbound World of Art Series’ project, while the new ‘BMW Man’ mascot is also being introduced to liven up the set even further. All artists taking part in this project have been supporting us as a courtesy, and proceedings from the sales of LINE stickers after expenses will be donated to Chaipattana Foundation’s Fund for COVID-19 (and Other Diseases) to support healthcare facilities and personnel in obtaining key equipment and supplies required for the recovery of COVID-19 patients”, Baraka added.
Baraka also added that since 2016, BMW Group Thailand has been proudly providing support to the operations of the Chaipattana Foundation, whose mission is to carry out the initiatives under the patronage of His Late Majesty King Bhumibol Adulyadej with a particular focus on environmental development and water resource management. In the past years, BMW Thailand has also invited participating golfers in the qualifying rounds of the BMW Golf Cup International to contribute their participation fees to the Chaipattana Foundation.
In 2020, the BMW Golf Cup International qualifying round has been postponed due to the pandemic, and Baraka explained that this drove the company to come up with other initiatives in order to continue our support to the Chaipattana Foundation - particularly in procurement of medical equipment and supplies for hospitals and healthcare professionals. "We aim to make a positive impact in communities in which we operate to make tomorrow better for everyone,” Baraka said.
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